Marketing Operation Specialist - Mandarin Speaking

Marketing Operation Specialist - Mandarin Speaking
About HungryPanda

Headquartered in London, the UK, HungryPanda is a specialist food delivery platform to providing authentic Chinese food and groceries to Chinese compatriots and students abroad since its establishment in 2017.

Our Value

HungryPanda’s vision is to become the global market leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.

Our Mission

Connecting merchants to consumers via our state-of-the-art online platform and industry leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far reaching business network and digital solution

Our People

Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone’s opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy!

Job Responsibilities (岗位职责)

User Growth & Engagement (用户增长与互动)

• Activate new users and increase order volume from existing customers.
• Plan and execute online and offline marketing campaigns to boost brand visibility.
• Conduct customer surveys to enhance user satisfaction and retention.
• Analyze operational and marketing data to optimize future marketing strategies.

Social Media & Community Management (社交媒体及社群管理)

• Utilize social media to attract new customers and increase engagement.
• Manage online communities, organize activities, and track user retention and conversion.
• Monitor competitor activities and provide regular insights.

Campaign Planning & Execution (活动策划与执行)

• Develop and execute local market campaigns to increase daily active users.
• Collaborate with KOLs and business partners for brand exposure.
• Work with design and content teams to refine marketing strategies.

Offline Marketing & Brand Promotion (线下推广与品牌宣传)

• Conduct direct outreach in residential areas, office buildings, and other target locations.
• Coordinate with relevant organizations for market promotion.
• Collect and analyze user feedback to improve marketing initiatives.
• Execute corporate branding activities to enhance company visibility.
• Maintain customer contact information and build a user database

Job Requirements (岗位要求)

Experience (经验要求)：

• Preferred background in business negotiation, sales, or marketing management.
• Experience in internet or tech companies is a plus.

Skills & Abilities (技能及能力)：

• Strong time management and project execution skills.
• Creativity, analytical thinking, and consumer insight capabilities.
• Excellent communication skills, fluent in both Chinese and English.
• Strong teamwork ability, able to collaborate across different departments.
• Independent negotiation skills and ability to drive business partnerships.

Personality & Mindset (个性与思维方式)：

• Proactive, outgoing, and willing to explore new strategies.
• Logical thinking with strong summarization and execution abilities.
• Innovative mindset and passion for marketing.

关于熊猫外卖

熊猫外卖是海外领先的本地生活平台，总部位于伦敦，业务涵盖在线外卖、新零售、即时配送和餐饮供应链等服务，目前业务服务已经覆盖英国、法国、意大利、新西兰、澳大利亚及美国等国家，横跨四大洲，遍及80多个主要城市。

我们的价值观

成为全球市场领先的在线餐饮生活平台，赋能海外中餐产业，搭建中餐爱好者与中华美食的桥梁。

我们的目标

通过不断优化的线上平台和行业领先的配送服务将餐厅和每一位顾客连接；不断巩固海外中餐行业的端对端价值链；不断努力提高效率和扩大规模，将中华美食传递到世界的每一个角落

我们的团队

我们是一群美食爱好者，我们渴望探索新的机遇，并热衷于为我们的生态系统中的每个人创造价值，就像我们要为客户提供优质正宗的中华美食一样。我们是一家年轻，创新，热情，和专业的公司，我们注重效率也拥抱革新。成功绝非只靠一个人的努力，团队意识是我们秉持的企业奥义，我们尊重彼此、乐于聆听、共同分享。每一份努力都将创造价值，我们用心工作，但也不忘尽情玩乐。

加入我们，一起将中国美食推向全球！Join us，*now*！

岗位职责（Job Responsibilities）

用户增长与互动（User Growth & Engagement）

• 负责新用户的激活及现有用户的订单增长。
• 策划并执行线上及线下市场推广活动，提高品牌曝光度。
• 进行用户调查，提升用户满意度和留存率。
• 分析运营及营销数据，优化市场推广策略。

社交媒体及社群管理（Social Media & Community Management）

• 通过社交媒体吸引新用户并提升用户互动。
• 负责社群管理，策划用户活动，提高用户留存与转化率。
• 关注竞争对手动态，定期输出市场分析及策略建议。

活动策划与执行（Campaign Planning & Execution）

• 策划和执行本地市场营销活动，提高日活跃用户数量。
• 联合KOL及相关合作伙伴，增加品牌曝光度。
• 配合设计及内容团队，优化市场推广策略。

线下推广与品牌宣传（Offline Marketing & Brand Promotion）

• 在住宅区、写字楼等目标区域进行地推，提高用户认知度。
• 联络相关组织及合作方，推进市场推广活动。
• 收集并分析用户反馈，优化市场推广方案。
• 执行品牌推广活动，提升公司知名度。
• 维护用户联系方式，积累潜在客户资源。

岗位要求（Job Requirements）

经验要求（Experience）：

• 具备商业谈判、销售或市场营销管理经验者优先。
• 有互联网或科技公司工作经验者优先。

技能及能力（Skills & Abilities）：

• 优秀的时间管理和项目执行能力。
• 具备创造力、数据分析能力，以及市场和用户洞察能力。
• 出色的沟通能力，中英文流利。
• 具备良好的团队协作能力，可跨部门协调合作。
• 具备独立完成商务谈判的能力，推动业务合作。

个性与思维方式（Personality & Mindset）：

• 积极主动，乐于尝试新策略。
• 逻辑思维清晰，善于总结归纳并高效执行。
• 具有创新精神，对市场营销充满热情。

Job Type: Full-time

Pay: $40,000.00 - $65,000.00 per year

Schedule:

• 8 hour shift

Application Question(s):

• What is your earliest start day?

Experience:

• Marketing operation: 1 year (Preferred)

Language:

• Mandarin (Required)

Work Location: In person

Salary : $40,000 - $65,000