What are the responsibilities and job description for the Media Measurement Manager position at Hunter Douglas?
Hunter Douglas is the world's leading manufacturer of window coverings and a major manufacturer of architectural products. We are a brand that you know and trust. With more than 100 years of innovation, we've defined our industry with proprietary products that deliver revolutionary style and functionality and can be found in millions of homes and commercial buildings globally.
We are searching for candidates that are driven, intelligent, creative, and entrepreneurial. By offering challenging and accelerated opportunities for growth, powered by a shared hunger for success, we create a space for your career to thrive. In return for your expertise, we are committed to providing competitive and robust total compensation and benefit packages to ensure you feel valued. Our dream is to become the fastest growing, most loved, window covering company in the world. What's yours?
Position Overview:
As a Media Measurement Manager, you will be responsible for Hunter Douglas's media mix model, matched market incrementality testing, media test and learn roadmap, and brand measurement. You will be responsible for establishing the baseline return on ad spend for media and building the path to testing into improved performance in the future
What you'll do
- Under the direction of the Director of media buying &Performance, build our first-ever media mix model with the chosen external vendor. Manage and maintain the MMM model going forward.
- Collaborate with an external vendor to run incrementality matched market testing
- Monitor the baseline return on ad spend for every media dollar through MMM and incrementality testing.
- Ensure accurate marketing tracking including maintaining our tracking code model and data dashboarding.
- In partnership with the Director, media buying &Performance, provide expertise on marketing data and relevant sales data.
- Implement and run test execution. Ensure all in-market tests are executed accurately and result in actionable learnings.
- Communicate testing priorities and help to influence buy-in from the sales and marketing organizations.
- Establish our baseline brand equity through our chosen vendor. Understand the biggest drivers of our existing brand equity and key opportunities for improvement
- Establish, implement and, and run the process for evaluating media's impact on brand equity and its relationship with sales performance.
- All other responsibilities as deemed necessary by management.
Who you are
- Bachelor's Degree in Economics, Marketing, Business, Data Analytics, Statistics, or a comparable discipline with related work experience is needed.
- 3-5 years of experience in media, digital marketing, marketing strategy, marketing measurement or brand measurement
- Background in marketing measurement. Preferred experience with media mix modeling, brand measurement and incrementality/matched market testing
- Ability to extract, distill and model complex data sets with accuracy as well as complete any ad hoc reporting and analysis needed.
- Excellent communication skills and ability to build relationships to leverage internal networks
- Demonstrated ability to efficiently organize tasks, allocate time effectively, and meet deadlines consistently, resulting in increased productivity, and achievement of goals.
- Ability to influence and articulate ideas effectively, utilizing language, and presentation skills in PowerPoint to sway opinions and inspire action.
- Advanced Proficiency in Microsoft Office and 360, in particular Excel and PowerPoint.
What's in it for you
- Annual base salary range: $118,000.00-$125,000.00
- Bonus target range: 25%
- Generous benefits package including medical, dental, vision, life, disability
- A company culture that prioritizes internal development and professional growth
- Time off with pay
- 401(k) plan with a degree of employer matching
- Paid parental leave
- Wellness programs and product discounts
Please note, all offers presented to candidates are carefully crafted to ensure market competitiveness, equity, and reflect the individual candidate's education, experience, skills and potential.
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Salary : $118,000 - $125,000
