What are the responsibilities and job description for the Creative Director position at Hunter?
There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350 strong and counting.
We’re seeking a Creative Director to lead creative ideation and concept articulation across our diverse portfolio of brands in the spirits and sauce sector. This role is for someone who has their finger on the pulse of culture, with a hunger to craft ideas that intersect it and a discerning eye for how to thread insights & inspiration into business and press driving ideas across launch phases and channels. This role will have you at one minute ideating a creative platform that can guide a brand’s year ahead, the next, how to break through at the Oscars, to the next, trying to help a brand win the holiday season. No day is like the next and we love and thrive in that! This is an opportunity to work across multiple iconic brands that activate at some of culture’s hottest moments. We marry a strong, inclusive internal culture with equally strong ideation and teamwork. And the diversity of work and asks provides ample ability to become a known leader within our walls and fuel your growth.
Candidate should have a strong eye for building visually compelling decks and narratives, guiding the output for creative mock-ups with design leads, and be comfortable speaking up and representing ideas across interagency and client teams.
Qualifications & Experience:
- 8-10 years of experience in creative roles, ideally at a PR agency or within a communications-driven agency model
- Adept multitasker & communicator, comfortable switching between multiple projects and brands within the same day while keeping quality & progress consistent
- A deep understanding of what makes ideas newsworthy, shareable, and culturally relevant
- Ability to lead effective ideation & brainstorming against any budget tier, with proven experience tailoring how an idea breaks into culture whether a project has a $100K or $1M budget
- Strong storytelling skills with a knack for turning cultural insights into compelling creative narratives
- Experience presenting to & winning the trust of senior clients and internal stakeholders
- Nice to haves: proficiency in Photoshop or design tools to help with idea mock-up; passion for the spirits, luxury, and lifestyle categories
Responsibilities:
- Develop and be on the team selling big, PRable ideas that excite clients and generate earned media coverage
- Work closely with account, strategy, client, and interagency teams to concept and refine creative strategies for campaigns, ensuring they align with brand objectives
- Spearhead ideation that spans creative platforms to social-first executions, crafting content that drives impact, sparks conversations, and resonates with Gen Z & diverse audiences
- Identify cultural moments and trends to develop quick-turn, reactive creative activations against that position our brands as agile and culturally relevant
- Liaise with the agency’s creative services team as needed for support and to guide larger creative ideation
- Ensure creative excellence across the portfolio of spirit brands, proving our value as a trusted partner and helping us continue to grow our scope across brands
In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $140,000 - $165,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:
- a hybrid work model;
- a “work from anywhere in the US” policy (up to four weeks a year);
- a year-round staff training and development curriculum; and
- a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)
Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.
Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:
- Food Beverage
- Wine Spirits
- Health Wellness
- Beauty Personal Care Fashion
- Home Lifestyle Travel
- Retail E-commerce
See us in action here: https://hunterpr.com
Salary : $140,000 - $165,000