What are the responsibilities and job description for the Digital Campaign Strategist Product Group Manager position at Huntington National Bank?
Description
Summary:
The Digital Campaign Strategist will contribute to achieving Huntington’s Digital OKRs by developing strategies and be accountable for the performance of digital marketing programs that deepen relationships with existing customers. The role will require a leader who can effectively guide and collaborate with cross functional teams, including partners across product, marketing, data & analytics, UX, IT, and legal/risk/compliance. Ideal candidate will have strong leadership skills, experience driving strategy and execution, and a high degree of analytical capabilities to find opportunities and measure results.
Duties And Responsibilities
Yes
Workplace Type
Office
Our Approach to Office Workplace Type
Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.
Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.
Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.
Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position
Summary:
The Digital Campaign Strategist will contribute to achieving Huntington’s Digital OKRs by developing strategies and be accountable for the performance of digital marketing programs that deepen relationships with existing customers. The role will require a leader who can effectively guide and collaborate with cross functional teams, including partners across product, marketing, data & analytics, UX, IT, and legal/risk/compliance. Ideal candidate will have strong leadership skills, experience driving strategy and execution, and a high degree of analytical capabilities to find opportunities and measure results.
Duties And Responsibilities
- Partner with stakeholders to develop the strategic roadmap for digital campaigns in Huntington’s owned digital channels
- Collaborate with key partners (product, marketing, analytics) on the execution of high prioritized digital channel marketing programs, driving progress toward channel and product partners’ goals
- Monitor, analyze, and react to engagement and production trends of the digital assets and marketing programs
- Maximize digital channel Marketing Technology by helping drive modernization of its capabilities to meet user experience expectations
- Build business cases for strategic digital investments, for insights into return on technology investment
- Develop and present planning and outcomes to leadership, socializing program execution and channel performance
- 7 years of product management experience
- Bachelor's Degree
- Deep experience in Digital Marketing / eCommerce
- Experience leading, and motivating, a group of cross functional partners
- Experience with being accountable for driving business results thru strategic initiatives
- Experience with being accountable for developing and presenting results through reporting and insights
- Strong ability to convey messaging to Sr. Leadership
- Critical thinker, highly qualitative and analytical
- Works with urgency and has growth mindset: self-motivated, curious, creative, and a self-directed learner
Yes
Workplace Type
Office
Our Approach to Office Workplace Type
Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.
Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.
Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.
Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position
