What are the responsibilities and job description for the Senior Marketing Manager Campaigns position at Hurtigruten Group?

About Us :

Make sure to apply with all the requested information, as laid out in the job overview below.

HX are the experts in expedition cruising since 1896, known for our sustainable adventure cruises and scientific excellence as we bring curious travelers to some of the most remote destinations on the planet. We are seeking a dynamic and experienced Sr. Marketing Manager-Campaigns to create meaningful and revenue driving campaigns for HX.

Position Overview :

We are seeking an experienced and results-driven Sr. Campaign Marketing Manager to oversee and execute our marketing campaigns across various online and offline channels. This individual will play a key role in shaping our marketing strategy, creating compelling campaigns, and optimizing our initiatives to meet business goals. The ideal candidate is a creative thinker with a data-driven mindset and proven success in driving measurable results through marketing efforts.

Key Responsibilities :

Campaign Strategy and Execution : Lead the creation and execution of multi-channel marketing campaigns, including email, social media, paid search, display ads, direct mail, OOH, CTV and content marketing, aligned with business objectives.
Content Development : Collaborate with creative teams to design engaging digital content (ads, landing pages, email templates, social posts, etc.) to drive brand awareness and conversions.
Paid Media : Collaborate with internal support and external agencies to develop, manage, and optimize paid digital advertising campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to ensure high ROI and performance.
Analytics and Reporting : Monitor, analyze, and report on key performance indicators (KPIs) such as lead generation, conversion rates, and customer acquisition cost. Use data-driven insights to improve campaign performance and optimize future strategies.
Audience Segmentation & Targeting : Use segmentation strategies to ensure campaigns reach the right audience, leveraging tools like Google Analytics, CRM software, and social media platforms to refine targeting.
Collaboration & Cross-Functional Work : Work closely with global marketing, external agencies, sales, and content teams to ensure cohesive campaign messaging and alignment with company objectives.
A / B Testing and Optimization : Plan and implement A / B tests to optimize campaigns for maximum engagement and conversion rates.
Budget Management : Manage campaign budgets, ensuring efficient allocation and tracking of spend across various channels.
Stay Ahead of Trends : Keep up with the latest marketing trends, tools, and best practices, and bring innovative ideas to the team.

Qualifications :

Education : Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Experience : 10 years of experience in digital and offline marketing, with a focus on campaign management and performance analysis.

Technical Skills : Proficient in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, Google Analytics, CRM tools, marketing automation platforms). Familiarity with SEO and content marketing strategies is a plus.

Analytical Mindset : Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Creative Skills : Ability to identify, eye-catching digital content and compelling calls to action.

Project Management : Strong project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines.

Communication : Excellent verbal and written communication skills, with the ability to present complex information clearly and concisely.

Adaptability : Ability to quickly adapt to changing priorities and work in a fast-paced, dynamic environment.

Preferred Qualifications :

Experience with marketing automation tools (HubSpot, Marketo, etc.).

Knowledge of SEO / SEM best practices.

Familiarity with video marketing and YouTube advertising.

What We Offer :

Competitive salary and benefits package. Salary range based on experience for this position is $120-$150K USD / CAD annually. HX provides an excellent benefits package which includes competitive compensation, employer paid Medical, Vision, Dental, EAP, Retirement with 4% match, 11 paid Holidays, Vacation 3 weeks, 9 personal days, familiarization trips, excellent employee discounts, and more!

Opportunity for professional growth and development.

A dynamic, collaborative, and creative work environment.

Flexible work options, including remote work.

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Salary : $120,000 - $150,000

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