Job Summary
This is an entry-level, on-property media & marketing role; the primary focus is as follows :
- Content Capture and Posting : Onsite social media content capture and postings for the hotel (and occasional signature restaurant collaboration) on all platforms.
- Property Marketing & PR Duties : Media stays, onsite activations, community relations, photo shoots, etc.
- Website(s) Maintenance & Updates : Hilton brand website, branded vanity website, online travel agency, and other online reputation management (with assistance from various 3rd party agencies).
- Basic Promotional Graphic Design : On-property needs for collateral creation / editing and on-property placement.
Additional Responsibilities :
Some administrative duties, sales & marketing related projects, marketing assistance for other departments on an ad hoc basis, and other duties as identified by leadership.Responsibilities
Social Media Content :
Capturing and scheduling postings of current and engaging on-property content for social media platforms of various property-related entities (hotel, restaurants) with a goal to increase overall social media and marketing reach.Measurement and reporting of monthly metrics to meet or exceed impressions, engagement, and audience growth goals.Oversee and drive a social media strategy that supports the property with partnership from the DOSM and digital agencies in charge of SEO management duties.The ability to strategically think and implement a plan on social media channels that will support brand awareness and larger sales & marketing goals and benchmarks.Marketing, Public Relations & Graphic Design :
Assist DOSM, events, and revenue teams with planning and execution of PR worthy activations, programming, amenities, and packages.Ability to utilize branding documents to help communicate brand story and identity.Develop and coordinate on-property marketing activations, solicit media influencer and traditional media stay visits, and generate community outreach partnerships.Manage all stays and events related to such partnerships.Organize grassroots community promotion and outreach for hotel, outlets, activations, partnerships, etc. via ‘street team’ or other initiatives.Manage advertising and photo requests from vendors and clients, with DOSM oversight.Help streamline on-property branding and marketing efforts - assure consistency of fonts, signatures, communications, etc. for each entity and communication with clients to be ‘On Brand.”Assist hotel with internal promotions and communication (flyers, signs, menus, etc.).Utilize Adobe Creative Suite including Photoshop, Illustrator, Acrobat, and other needed software like Canva.Organize, maintain, and store a media library and electronic files for photo and video assets of all marketing materials by property and activations.Website(s) Management and Information Updates :
Responsible for content updates and maintenance of multiple branded websites - including community calendars and partner integrated websites.HiltonBrand.com website updates with Aimbridge management support.Vanity website updates with personalized content and branding.Maintain information and data accuracy as well as overall presentation of information on multiple third-party websites.3D & 360 content management and maximized use on various websites listed above.Learning & Growth Potential Arena :
Basic knowledge (or willingness / aptitude to learn) digital marketing tactics. Ability to review results and measure successfulness of channel tactics including SEO, PPC / SEM, display advertising, social advertising, etc.Reviewing and providing actionable feedback regarding paid advertising copy, display advertisements, and social media advertisements.Knowledge of Website Content Manager within Hilton and understanding of its capabilities; including updating images, creating packages, and other sales materials.Coordination with Sales, Operations, and Revenue Management on packages, offers, and deals and communicate offerings via digital vendors and direct to consumer email sends.OTHER RESPONSIBILITIES
Represent the hotel with the highest level of integrity and professionalism, a service-focused approach, and a caring, sincere attitude at all times.Exhibit a positive and involved team attitude to all hotel departments and maintain open communications with all coworkers for the best overall performance of the hotel.Contribute to the hotel's overall marketing and media efforts during planning and strategy phases through research and knowledgeable input.Actively participate in community and social media partnerships that benefit the hotel's exposure and marketing initiatives.Perform other duties as assigned or deemed necessary by leadership.Department schedules must accommodate fluctuating business demands and associates may be asked to work shifts other than those they prefer to normally work.Strategic Skills
Proficient in required media and marketing-related job skills and knowledge. Intelligent in grasping and integrating new information. An active learner with a strong sense of curiosity. Has natural instincts and insight for finding the best solution to unclear situations, issues, and problems. Makes great decisions.
Property Details
Welcome to Hotel Champlain Burlington, Curio Collection by Hilton. Unwind and explore Vermont from the ideal home base. Located where Lake Champlain’s natural beauty meets Burlington’s modern urban buzz.
Company Overview
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries. Join a world of possibility with Aimbridge Hospitality.
Benefits
Now offering Daily Pay ! Ask your Recruiter for more details.Medical, Dental, and Vision Coverage.Short-Term and Long-Term Disability Income.Term Life and AD&D Insurance.Paid Time Off.Employee Assistance Program.401k Retirement Plan.J-18808-Ljbffr
