What are the responsibilities and job description for the Director of Experiences position at Hyatt?
As the Director of Experience , you will be the ultimate curator of vibes at The Wildbirch Hotel —a newly reimagined and restored hotel in the heart of Anchorage . For decades, this hotel has forged a rich history, and now, with reimagined food and beverage offerings, connections to unique nature-filled experiences, and renovated rooms and private cabins, it is where historic charm meets rustic comfort with modern amenities.
This role requires energy, creativity, and the ability to execute year-round experiences for guests and the local community. You will activate physical spaces, build meaningful collaborations with local artists and adventurers, and document activations at the hotel to share with the world. You will also ideate and help shape the guest experience from check-in to check-out, ensuring every stay feels immersive, engaging, and unforgettable.
In the heart of Anchorage, where the urban landscape meets the untamed wilderness of Alaska, The Wildbirch Hotel stands as a beacon for the modern adventurer. We will be part of the Hyatt portfolio and is anticipated to be the first JdV by Hyatt property in Alaska. Nestled amidst the vibrant downtown energy, we’re the ultimate urban base camp, inviting a new generation of explorers to experience the full majesty of Alaska while reveling in the rich cultural tapestry of Anchorage. www.wildbirchhotel.com
Essential Traits For The Director Of Experience
IN-THE-KNOW WITH A LOVE FOR PEOPLE CONNECTING
Must love connecting with people . If not already immersed in Anchorage’s diverse and vibrant culture, you must have the charisma to rapidly build relationships as The Wildbirch Hotel establishes itself as a communal hub . You’ll be supporting our adventure desk by knowing and recommending the best bars, best hikes, best food, best musicians, and best adventures —going beyond the standard tourist guides to uncover Anchorage’s hidden gems.
CULTURALLY AWARE CURIOUS
You should be deeply invested in local art, music, and culture , familiar with Anchorage’s concert venues, local haunts, galleries, and makers. The ideal candidate will already be connected to the city’s tastemakers—or have the skills and curiosity to build those relationships quickly. You'll identify and foster mutually beneficial collaborations with artists, entrepreneurs, and experience providers to create compelling guest activations.
OUTDOOR ENTHUSIAST
You should have a love for the Great Outdoors and an appreciation for the incredible adventures found in Anchorage and beyond . Whether it’s summer hiking, winter skiing, or coastal exploration, you’ll help guests connect with the best nature experiences the region has to offer. Familiarity with the outdoor sports industry is a plus.
SKILLED EVENT/ACTIVATION ORGANIZER PRODUCER
You should love organizing and producing events —from large-scale parties to intimate gatherings. You’ll take the lead on executing property activities, curating seasonal town activations , and crafting weekly programming for the hotel’s restaurant and brewery, such as trivia nights, live music, and pop-up experiences —especially in the summer months.
HIGHLY ORGANIZED ABILITY TO MANAGE BUDGETS
Beyond curating engaging experiences, you must also understand how to estimate costs and potential benefits of activations, such as an artist-in-residence program, wellness workshops, or wine tastings. Your ability to plan and execute events within budget parameters will be critical. You’ll also collaborate with community partners to share costs and enhance the range of offerings .
COMMUNITY PARTNERSHIPS ADVENTURE CURATION
You’ll play a key role in curating community partnerships and spearheading curated adventure itineraries and neighborhood guides to help guests explore Anchorage like a local. Whether through partnerships with tour operators, local businesses, or PR firms, you’ll ensure The Wildbirch Hotel is a key player in Anchorage’s experience economy .
TEAM PLAYER
Being the chief place-maker is a big role, requiring excellent communication, cooperation skills , and personal motivation. Sometimes, the team will need support in ways outside your official duties—just as the hotel staff will assist with special events, you’ll lend a hand in other areas as needed.
SAMPLE WORK DELIVERABLES
Occasional travel for promotion and sales.
Compensation
Experience: Knowledge of hospitality, travel, social scenes, event planning, social media, branding, mountain tour and travel, ecology, history, art, music, brand development, or joint marketing all a plus. Other: Bonus points if you speak additional languages
Skills & Abilities: Creativity and vision. Strength in hosting and producing events. Social media. Photography. Exceptional communication skills. Ability to multitask and prioritize effectively/remain calm under pressure. Creative writing skills - ability to write and create through the Outbound voice. Genuine hospitality and warmth. Leadership to motivate fellow staff. Appreciation for the visual and other arts. Organizational skills to set priorities, plan, delegate, and still enjoy events. Ability to read, write, speak and understand English.
Technical Skills:
Knowledge of or experience with creative platforms such Canva and Notion.
Knowledge of or experience with social media platforms such as Later, Instagram, Facebook, TikTok, etc.
Travel required: Occasional for promotion and sales
This position is at a location where Hyatt is not the employer. The employer of individuals working at this hotel may be a third-party management company that is responsible for all employment benefits and obligations at this location.
This role requires energy, creativity, and the ability to execute year-round experiences for guests and the local community. You will activate physical spaces, build meaningful collaborations with local artists and adventurers, and document activations at the hotel to share with the world. You will also ideate and help shape the guest experience from check-in to check-out, ensuring every stay feels immersive, engaging, and unforgettable.
In the heart of Anchorage, where the urban landscape meets the untamed wilderness of Alaska, The Wildbirch Hotel stands as a beacon for the modern adventurer. We will be part of the Hyatt portfolio and is anticipated to be the first JdV by Hyatt property in Alaska. Nestled amidst the vibrant downtown energy, we’re the ultimate urban base camp, inviting a new generation of explorers to experience the full majesty of Alaska while reveling in the rich cultural tapestry of Anchorage. www.wildbirchhotel.com
Essential Traits For The Director Of Experience
IN-THE-KNOW WITH A LOVE FOR PEOPLE CONNECTING
Must love connecting with people . If not already immersed in Anchorage’s diverse and vibrant culture, you must have the charisma to rapidly build relationships as The Wildbirch Hotel establishes itself as a communal hub . You’ll be supporting our adventure desk by knowing and recommending the best bars, best hikes, best food, best musicians, and best adventures —going beyond the standard tourist guides to uncover Anchorage’s hidden gems.
CULTURALLY AWARE CURIOUS
You should be deeply invested in local art, music, and culture , familiar with Anchorage’s concert venues, local haunts, galleries, and makers. The ideal candidate will already be connected to the city’s tastemakers—or have the skills and curiosity to build those relationships quickly. You'll identify and foster mutually beneficial collaborations with artists, entrepreneurs, and experience providers to create compelling guest activations.
OUTDOOR ENTHUSIAST
You should have a love for the Great Outdoors and an appreciation for the incredible adventures found in Anchorage and beyond . Whether it’s summer hiking, winter skiing, or coastal exploration, you’ll help guests connect with the best nature experiences the region has to offer. Familiarity with the outdoor sports industry is a plus.
SKILLED EVENT/ACTIVATION ORGANIZER PRODUCER
You should love organizing and producing events —from large-scale parties to intimate gatherings. You’ll take the lead on executing property activities, curating seasonal town activations , and crafting weekly programming for the hotel’s restaurant and brewery, such as trivia nights, live music, and pop-up experiences —especially in the summer months.
HIGHLY ORGANIZED ABILITY TO MANAGE BUDGETS
Beyond curating engaging experiences, you must also understand how to estimate costs and potential benefits of activations, such as an artist-in-residence program, wellness workshops, or wine tastings. Your ability to plan and execute events within budget parameters will be critical. You’ll also collaborate with community partners to share costs and enhance the range of offerings .
COMMUNITY PARTNERSHIPS ADVENTURE CURATION
You’ll play a key role in curating community partnerships and spearheading curated adventure itineraries and neighborhood guides to help guests explore Anchorage like a local. Whether through partnerships with tour operators, local businesses, or PR firms, you’ll ensure The Wildbirch Hotel is a key player in Anchorage’s experience economy .
TEAM PLAYER
Being the chief place-maker is a big role, requiring excellent communication, cooperation skills , and personal motivation. Sometimes, the team will need support in ways outside your official duties—just as the hotel staff will assist with special events, you’ll lend a hand in other areas as needed.
SAMPLE WORK DELIVERABLES
- Quarterly Experience/Event Plan and Budget
- Seasonal Activation Calendar , with new content and programming rolled out monthly
- Curated Adventure Itineraries and Neighborhood Guides in partnership with local businesses
- Seasonal Packages developed in collaboration with the sales team
- Collaboration with PR firms to spearhead creative programming
- Live content creation to provide updates to the social media team
- Influencer Media Tours to promote the hotel’s experiences
- Successful execution of hotel events and activations
- Leading sustainability initiatives , merch collaborations, artist-in-residence activations, and partnerships with local makers
- Curating the daily vibe of the hotel —from playlists in common spaces to the coffee bar aesthetic
- Collaborating with the onsite restaurant and brewery on menu design and creative programming.
- Positive guest feedback and “experience” mentions in TripAdvisor, Google, and Yelp reviews
- Increase in guest and local community participation in hotel events
- Successfully executing events within budget while unlocking revenue opportunities
- Achieving recognition in “best of” awards from travel and lifestyle publications
- Creating unique events and experiences aligned with the brand
- Knowledge of hospitality, travel, event planning, branding, local culture, and the outdoor industry is a plus.
- Experience in event production, cultural programming, or guest experience management preferred.
- Bonus points if you speak additional languages.
- Creativity and vision to shape compelling guest experiences.
- Strength in event hosting and production.
- Exceptional communication skills.
- Ability to multitask, prioritize, and remain calm under pressure.
- Creative writing skills to develop on-brand messaging and promotional content.
- Genuine hospitality and warmth—the ability to make guests feel at home.
- Leadership skills to inspire and motivate fellow staff.
- Strong organizational skills to plan, delegate, and ensure successful execution.
- Appreciation for the arts, design, and storytelling.
- Familiarity with creative tools like Canva.
- Basic photography skills to capture and document hotel experiences.
- Proficiency with event planning and budgeting tools.
Occasional travel for promotion and sales.
Compensation
- Salary range: $75,000 - $80,000
- Additional perks include lodging discounts, adventure partnerships, and F&B benefits.
Experience: Knowledge of hospitality, travel, social scenes, event planning, social media, branding, mountain tour and travel, ecology, history, art, music, brand development, or joint marketing all a plus. Other: Bonus points if you speak additional languages
Skills & Abilities: Creativity and vision. Strength in hosting and producing events. Social media. Photography. Exceptional communication skills. Ability to multitask and prioritize effectively/remain calm under pressure. Creative writing skills - ability to write and create through the Outbound voice. Genuine hospitality and warmth. Leadership to motivate fellow staff. Appreciation for the visual and other arts. Organizational skills to set priorities, plan, delegate, and still enjoy events. Ability to read, write, speak and understand English.
Technical Skills:
Knowledge of or experience with creative platforms such Canva and Notion.
Knowledge of or experience with social media platforms such as Later, Instagram, Facebook, TikTok, etc.
Travel required: Occasional for promotion and sales
This position is at a location where Hyatt is not the employer. The employer of individuals working at this hotel may be a third-party management company that is responsible for all employment benefits and obligations at this location.
Salary : $75,000 - $80,000
