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Merchandising Manager, Live Events & Tour Ops

HYBE America
Santa Monica, CA Full Time
POSTED ON 1/31/2025
AVAILABLE BEFORE 4/27/2025

Job Overview :

The Merchandising Manager, Live Events & Tour Ops will oversee all aspects of merchandise operations for live tours and retail activations, ensuring seamless execution from strategy to on-site operations. This role requires a strategic thinker with deep experience in event merchandise operations, exceptional problem-solving and project management skills, and a drive to maximize in-person sales. The ideal candidate thrives in a fast-paced, entrepreneurial environment, manages ambiguity effectively, and demonstrates strong leadership and communication skills to drive company objectives.

RESPONSIBILITIES]

Tour and Offline Event Operations (80%) :

  • Own offline merchandise operations for HYBE artists, developing event-specific sales strategies through budgeting, forecasting, performance monitoring, and tailored product offerings to meet revenue goals and enhance fan engagement.
  • Collaborate with third-party agencies to oversee venue sales operations, negotiate terms, and address unexpected on-site issues to ensure smooth execution and a positive fan experience.
  • Coordinate with artists’ teams and concert business teams to align merchandise offerings with tour schedules and requirements.
  • Manage live event logistics, including inventory delivery, setup, backship, and on-site operations; track and analyze sales performance during events; and onboard agencies to facilitate accurate post-event billing and comprehensive reporting.
  • Perform post-tour reconciliation and deliver actionable insights to stakeholders to optimize future strategies and drive continuous improvement.
  • Manage budgets and vendor contracts related to offline events.

Production and Supply Chain Management (20%) :

  • Coordinate with internal teams, vendors, and artist teams to oversee the development of merchandise product lines for offline events and tours.
  • Optimize supply chain operations to ensure cost efficiency and timely delivery.
  • Identify and develop strategic partnerships and sponsorship to drive revenue growth
  • Own the creation and maintenance of event specific sales orders, outbound deliveries, and invoice processing, ensuring streamlined sales operations in our ERP system (SAP).

    • Team Collaboration :

  • Work closely with internal team members to align production and sales strategies.
  • Build and maintain relationships with external vendors, touring teams, and stakeholders.
  • Provide leadership and guidance to junior team members.

    • QUALIFICATIONS]

  • Bachelor’s degree in Business Administration, Event Management, Production, Merchandising, or a related field.
  • 5 -8 years of progressive experience in Tour Merchandising, Live Event Operations, Project Management, or related roles in the music and entertainment industry.
  • Proficiency in Korean is preferred, but not required.
  • Proven ability to act as a strategic business owner, with strong problem-solving and decision-making skills.
  • Strong project management skills, with the ability to manage multiple large-scale projects simultaneously in a fast-paced setting.
  • Exceptional communication and interpersonal skills, with experience working cross-functionally and representing organizations to key stakeholders.
  • Willingness to travel domestically and internationally as required (up to 50%.)
  • In-depth understanding of the K-pop industry, fan culture, and market trends is highly preferred.

    • Salary Range (DOE) : $80,000 - $125,000 / year

    Salary : $80,000 - $125,000

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