What are the responsibilities and job description for the Senior Associate, Paid Search position at Hybrid?
Location: Philadelphia (Onsite)
What’s in it for you:
- Work for a global market leader with offices in the heart of Philadelphia.
- Join an award-winning, established paid media team.
- Help shape and scale our U.S based paid media function during its next growth phase.
- Monthly contribution to your physical health or well-being (e.g., gym membership, art classes) Headspace subscription.
- Paid training and support for career certifications.
- Internal mobility opportunities and structured career paths.
- Generous PTO package.
- Comprehensive Health, Vision, and Dental insurance.
- 401(k).
- Charity fundraising challenges and volunteering days.
About the Role:
Are you a hands-on Paid Search expert ready to take the next step in your career? We’re looking for a Senior Associate, Paid Search to join our growing Philadelphia team. This role is perfect for someone with strong technical skills and platform knowledge who also enjoys mentoring junior team members and playing a key role in campaign delivery and performance.
This is a “player-coach” position, an opportunity to both lead and execute, shaping strategy while remaining actively involved in delivery.
About Hybrid:
Hybrid is a full-service media and creative agency based in the heart of Philadelphia. We turn ideas into insights and deliver results that matter. Our Paid Media team sits at the forefront of data-driven marketing, blending advanced technology with creativity to drive real business growth for our clients.
Your Responsibilities:
- Own campaign execution, optimization, and performance for Paid Search across platforms like Google Ads and Microsoft Ads.
- Mentor junior team members and support the development of best practices, particularly in areas such as keyword strategy, bidding, audience targeting, and conversion tracking.
- Ensure campaign delivery meets and exceeds client KPIs, contributing to retention and growth.
- Lead strategic thinking across paid search accounts, identifying trends and opportunities for improvement.
- Collaborate closely with account managers, creatives, and leadership to deliver a seamless client experience.
- Represent the paid search function in client meetings and support new business pitches.
- Support broader measurement and attribution efforts, including GA4, GTM, and full-funnel tracking.
What We’re Looking For:
- 5 years of hands-on experience in Paid Search campaign execution and optimization.
- A “player-coach” mindset with a blend of technical knowledge and leadership ability.
- Prior experience in an agency or fast-paced, high-growth environment preferred.
- Strong understanding of tracking and analytics, including GA4 and GTM setup for conversion tracking.
- Excellent communication skills and an ability to interpret and present performance data clearly.
- Willingness to travel occasionally to other offices or client meetings as needed.
Please note we encourage you to apply for a role at Hybrid even if you don’t meet 100% of the bullet points! We believe in creating an environment where there is a diversity of talent.
