What are the responsibilities and job description for the Senior Associate, Paid Social position at Hybrid?
Location: Philadelphia (Onsite)
What’s in it for you:
- Work for a global market leader with offices in the heart of Philadelphia.
- Join an award-winning, established paid media team.
- Help shape and scale our U.S based paid media function during its next growth phase.
- Monthly contribution to your physical health or well-being (e.g., gym membership, art classes) Headspace subscription.
- Paid training and support for career certifications.
- Internal mobility opportunities and structured career paths.
- Generous PTO package.
- Comprehensive Health, Vision, and Dental insurance.
- 401(k).
- Charity fundraising challenges and volunteering days.
About the Role:
Are you a paid social specialist looking to step up and take the lead in a growing and fast-paced team? We’re hiring a Senior Associate, Paid Social to help drive campaign execution and performance across platforms like Meta, TikTok, LinkedIn, and others.
This is a “player-coach” position that blends leadership and mentorship with direct execution, ideal for someone who thrives in the details but can also zoom out and drive strategy.
About Hybrid:
Hybrid is a full-service media and creative agency based in the heart of Philadelphia. We turn ideas into insights and deliver results that matter. Our Paid Media team sits at the forefront of data-driven marketing, blending advanced technology with creativity to drive real business growth for our clients.
Your Responsibilities:
- Take ownership of campaign execution, optimization, and performance for Paid Social across platforms such as Meta, TikTok, LinkedIn, and others.
- Mentor junior team members, sharing your expertise on audience segmentation, creative testing, campaign structure, and platform updates.
- Ensure campaigns are executed flawlessly and aligned with performance targets and client objectives.
- Lead strategic thinking and innovation across your paid social accounts.
- Collaborate closely with account management, creative, and analytics teams to deliver a holistic client experience.
- Represent the paid social function in client meetings and new business opportunities.
- Contribute to the team’s measurement strategy, leveraging GA4, GTM, and other tracking tools to demonstrate ROI.
What We’re Looking For:
- 5 years of hands-on experience in Paid Social campaign execution and performance.
- A “player-coach” approach with a passion for leadership and mentoring.
- Strong agency background or experience in fast-paced, high-growth environments.
- Advanced understanding of social platform tools, audience targeting, creative testing, and budget optimization.
- Experience with tracking and measurement including GA4 and GTM.
- Strong analytical skills and the ability to translate results into actionable insights.
- Willingness to travel occasionally to other offices or client meetings as needed.
Please note we encourage you to apply for a role at Hybrid even if you don’t meet 100% of the bullet points! We believe in creating an environment where there is a diversity of talent.
