Food & Beverage Marketing Manager

Company Description

We are looking for a Food & Beverage Marketing Manager to join the re-opening of the famed Delano Miami Beach.

Set to open its doors in 2025, Delano Miami Beach will fuse historic charm with contemporary luxury, reflecting a reimagined experience that pays homage to the original visionary concept. Comprising 170 rooms and distinct food and beverage concepts, the hotel will preserve its iconic walk-in pool and, in addition, unveil a new pool on an amenity deck, offering breathtaking views of the ocean. Delano Miami Beach will act as the brand’s flagship location, re-establishing Delano as a trailblazer in luxury lifestyle hospitality. Ennismore, in partnership with Cain International (the owners of Delano Miami Beach as well as partner in the Delano brand), are currently undertaking a significant renovation and redevelopment of the iconic Delano hotel with an aim to open its doors again ahead of the 2025 winter high season.

As the Food & Beverage Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives while ensuring the highest standards in our food and beverage offerings. You will work closely with the management team to create a vibrant brand presence, enhance customer engagement, and drive revenue growth. You will be the primary point of contact for our PR agency, managing the relationship and all related topics.

You’ll play a key role in introducing Delano Miami Beach’s new dining offerings as we aim to position ourselves as a premier F&B destination in Miami, attracting a diverse clientele and creating memorable experiences.

Job Description

What you'll do...

Strategic Marketing & Planning

• ⁠⁠Implement the launch & opening PR, marketing, and communication plan aligned with all the Food & Beverage outlets' objectives and milestones.
• Ensure the brand positioning statement and key messaging to ensure all collateral resonates with our brand's identity.
• Contribute to the annual marketing strategy, ensuring alignment with brand positioning and market trends specific to the local dining scene.
• Organize and lead weekly marketing meetings with internal and head office support teams to review past activities and plan future initiatives.
• Implement marketing objectives to drive brand awareness, customer engagement, and revenue growth.
• ⁠Continuously analyze competitor activities in the local market to stay ahead.
• Identify target markets and potential brand ambassador partnerships for impactful collaborations
  
  

Digital & Social Media Management

• ⁠Manage all social media accounts, ensuring consistency and high-quality content, including posts, stories, and customer engagement.
• Develop and execute targeted ad campaigns to promote our offerings.
• Collaborate with the content team and agency/ies to create compelling content for social media, our website, and press releases.
• ⁠Schedule weekly meetings with the operations team and head office to align on events and content strategy.
  
  

Performance Analysis & Web Management

• Work with web maintenance providers to ensure website updates and functionality.
• Analyze campaign performance to ensure optimal return on investment and refine strategies accordingly.
• ⁠Track key marketing KPIs and provide insights for continuous improvement.
  
  

Event Marketing & Public Relations

• Maintain and update the marketing and event calendar.
• Plan and manage marketing events in collaboration with management, ensuring impactful execution.
• In coordination with our PR agency, identify and invite relevant influencers and bloggers to amplify our brand reach. Curate a targeted media list of both local and international publications, complete with an aligned communication calendar.
• Serve as the main point of contact for the PR agency, managing the relationship and coordinating all related PR activities.
  
  

Operational Support & Communication

• ⁠Regularly update and manage food & beverage menus across all platforms.
• Ensure seamless communication between marketing and other departments to facilitate smooth operations.
• Manage customer inquiries efficiently, directing them to the reservations team to enhance the customer experience.
• Maintain and update databases, reports, and marketing records for efficient account management.
  
  

We recognize we are in the hospitality industry and that may require us to provide lateral service. We will on occasion call for everyone on the team to on a routine basis perform various related tasks as needed in the spirit of providing exceptional service.

Qualifications

What we're looking for...

• A bachelor’s degree with an emphasis in Marketing is strongly preferred.
• At least 4 years of experience in progressive roles within a marketing function, preferably in an upscale or lifestyle brand hotel.
• Someone with a passion and knowledge of the arts, design and the hospitality industry who has their finger on the pulse in Miami and beyond
• Proficient understanding of systems such as: Microsoft Word, Excel, Powerpoint & Outlook, Opera, Canva, Sprout, etc.
• Experience managing agencies, influencers and bloggers strongly preferred.
• A brand guardian – creating tools and guidance to ensure all content celebrates and embraces our restaurants’ and hotel’s brand values and strategy.
• A creative campaign thinker – from ideation to delivery who is capable of translating ideas and visions into reality.
• Excellent communication, interpersonal, and presentation skills. Must be a great communicator with stakeholders across the business at any level.
• Someone proactive and able to work independently but likes being sociable and collaborative too.
• Someone who loves to think strategically but also has a creative eye for detail.
• Able to coordinate multiple tasks simultaneously, meeting deadlines and working productively and efficiently under pressure.
• Ability to identify new issues, trends and opportunities from data
• You can turn any situation around into a positive experience for guests and team members alike.
• You are scarily organized.
• You are able to easily identify and utilize emerging trends and technology to generate revenue.
• You exhibit a professional attitude, diplomacy and an ability to handle difficult situations.
  
  

Additional Information

What’s In It For You…

• The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
• A competitive package and plenty of opportunity for development.
  
  

Delano is part of the Lifestyle Collective of Ennismore. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Ennismore and Accor entered a joint venture in 2021, creating a new autonomous entity and the world’s fastest-growing lifestyle and leisure hospitality company.

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