What are the responsibilities and job description for the Account Representative position at Hydration Room, Inc.?
Description : Job Overview :
The VIce President of Sales and Marketing will oversee the entire marketing function, driving growth and brand awareness for Hydration Room's clinics and services. The role requires a dynamic leader experienced in digital marketing, brand strategy, event marketing, and the opening and speed to ramp up new locations. You will work closely with the leadership team to develop and execute strategies that enhance brand presence and expand market reach.
Key Responsibilities :
Marketing Leadership :
Lead and manage the marketing team, setting clear goals and ensuring alignment with business objectives.
Develop and manage the overall marketing budget, ensuring efficient allocation of resources to meet KPIs.
Collaborate with the executive team to refine the brand's positioning and competitive strategy.
Digital Advertising :
Oversee all digital marketing efforts, including organic and paid search, social media marketing, and display advertising.
Optimize SEO, SEM, and paid social strategies to drive targeted traffic, improve conversion rates, and maximize ROI alongside an outsourced digital marketing agency.
Track and analyze campaign performance using analytics tools, adjusting tactics to ensure optimal results.
Brand Marketing :
Drive brand awareness and loyalty through in-store promotions, advertising, and innovative marketing campaigns.
Ensure consistency across all touchpoints, maintaining the integrity of the Hydration Room brand.
Work with design and content teams to develop high-quality creative assets for promotions, advertisements, and social media.
Pre and Post-Opening Marketing :
Develop comprehensive marketing strategies for new clinic openings, including pre-launch buzz, local partnerships, and community engagement.
Plan and execute opening events, promotions, and advertising campaigns.
Oversee post-opening marketing efforts to ensure sustained growth and client retention in new locations.
Event Marketing :
Plan and execute brand-level and local clinic-level events to boost customer engagement and community outreach.
Coordinate with local businesses and influencers for collaborative marketing opportunities and events.
Track the success of events, making recommendations for future improvements.
Team Development :
Recruit, mentor, and lead a growing team of marketing professionals, providing ongoing support and development opportunities.
Foster a collaborative team culture, encouraging innovation and creativity.
Market Research and Competitive Analysis :
Conduct regular market research to stay ahead of trends and understand competitor strategies.
Analyze customer insights and behavior to inform marketing strategies and decisions.
Requirements : Qualifications :
Bachelor's degree in Marketing, Business, Communications, or related field.
5 years of marketing experience, with at least 2 years in a leadership role, preferably in the wellness, healthcare or retail sectors with at least a 50 store footprint.
Proven track record in digital marketing, brand management, and event marketing.
Strong understanding of paid advertising channels, SEO / SEM, and social media platforms.
Excellent leadership, communication, and project management skills.
Ability to think strategically while managing multiple projects in a fast-paced environment.
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