What are the responsibilities and job description for the Brand Designer position at Hyperlane?
Abacus Works is looking for a Brand Designer to work on Hyperlane, the first permissionless interoperability layer.
The Hyperlane protocol is pioneering permissionless and modular interoperability. Providing developers with an API to connect between blockchains, Hyperlane is the first tool that allows anyone to add interoperability capabilities to any chain, without having to deal with any gatekeeping! Hyperlane's modular security stack means developers can configure and customize their security to their needs, always remaining in control.
Come build the interchain with us! | Learn more at docs.hyperlane.xyz
\n- Create compelling and consistent visual identities across all platforms, including graphics, animations, visual guides, and visual assets for technical case studies.
- Develop technical illustrations and infographics to explain Hyperlane’s architecture and workflows.
- Establish and maintain brand design guidelines to ensure a cohesive and polished brand identity across all materials.
- Collaborate cross-functionally to deliver creative design solutions.
- Own the creation of marketing visuals for social media (e.g., Twitter), blog content, and website updates.
- Design collaterals for marketing campaigns and presentation decks, balancing multiple projects at a time.
- Lead the charge in transitioning from an external agency to building an in-house design function.
- Must have a strong portfolio showcasing a proven track record of impactful brand design work.
- Passionate about the crypto industry, its culture, aesthetics, and branding trends.
- 3 years of experience in visual and brand design, including managing end-to-end design processes for brand and marketing launches.
- A proven track record of creating brand and marketing assets, with significant contributions to design guidelines and systems.
- Strong skills in simplifying and communicating technical or complex concepts through innovative design solutions.
- Proficient in tools like Adobe Creative Suite, Figma, or similar design platforms.
- Self-directed and proactive, thriving in a dynamic, fast-paced startup environment while taking ownership of your projects.
- Strong communication and interpersonal skills to foster collaboration across teams.
- Experience designing for crypto projects or ecosystems.
- Proficiency in Webflow or similar platforms for web design and development.
- Familiarity with creating visuals for decentralized ecosystems or developer-focused audiences.
**Please note we will NOT consider applications without a portfolio of past work**
Salary range for this role is $120K to $150K USD (NY). Compensation subject to experience and location. Published salary bands pursuant to transparency laws, and do not include possible variable compensation such as annual merit increases, bonus eligibility, commission, or equity incentive.
Salary : $120,000 - $150,000
