What are the responsibilities and job description for the Growth Marketing Director position at Hyperquake?
This Growth Marketing Director will serve as the lead growth marketing partner for a single, high-priority client, overseeing a small internal team (1–2 direct reports) and managing external partners to execute and optimize all media efforts. This role requires strategic oversight across paid social, search, Google Display, programmatic (managed service), print, and one-off placements.
In addition to media strategy and execution, this role is responsible for ensuring clear, compelling reporting across all media channels and translating performance into actionable business insights. The ideal candidate will have the ability to educate clients on both the “what” and the “why,” with a strong focus on tying marketing performance to real-world outcomes, including sales.
This is a roll-up-your-sleeves role—while you'll lead the team and overall strategy, you're also expected to be deep in the work: building, optimizing, reporting, and refining campaigns. Frequent client interaction and collaboration is a key component of this role, and it will require monthly travel to support in-person meetings, reviews, and workshops.
Responsibilities
- Translate complex marketing data into actionable insights that inform strategy and demonstrate the impact on sales and business growth.
- Educate clients on marketing strategies and performance metrics, clearly articulating the rationale behind strategic decisions and campaign outcomes.
- Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive and effective marketing efforts.
- Stay abreast of industry trends and emerging technologies, integrating innovative approaches into growth marketing strategies.
- Manage budgets effectively, ensuring all campaigns are delivered within scope and financial parameters.
- Identify opportunities for process improvements to enhance team efficiency and campaign effectiveness.
- Develop and implement comprehensive growth marketing strategies across multiple channels, including paid social, search, Google Display, programmatic (managed service), print, and one-off placements.
- Lead, mentor, and manage a small team of marketing professionals and external partners to execute campaigns effectively.
- Oversee the planning, execution, and optimization of all paid media campaigns to ensure alignment with client objectives and maximize return on investment.
- Monitor and analyze key performance indicators (KPIs) across all marketing channels, providing regular, insightful reports to clients and internal stakeholders.
Qualifications
- 7 years experience in growth marketing or performance media
- Experience managing multi-channel media campaigns including paid social, paid search, Google Display, programmatic, print, and one-off placements
- Strong background in media reporting and translating insights into business outcomes
- Ability to lead and manage a small team as well as external partners
- Exceptional communication skills and confidence educating clients
- Strong strategic thinking and problem-solving capabilities
- Demonstrated ability to connect marketing performance to sales and business growthDi
- Familiarity with tools like Google Ads, Meta Business Manager, Google Analytics, and programmatic platforms
- Bachelor's degree in Marketing, Communications, Business, or related field
