locations Helpful Smiles Technology Center (HST), James Street, Grimes, IA
time type Full time
posted on Posted 3 Days Ago
time left to apply End Date : February 15, 2025 (15 days left to apply)
job requisition id R170019
At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.
Job Description :
Job Title : Social Media Analyst
Department : Marketing / Communications
FLSA : Non-Exempt
General Function
Seeking a dynamic social media analyst to execute cross-platform data reporting and account governance for company-owned social media. The ideal candidate will have experience with data analytics and visualization tools and a foundational understanding of data pipelines and reporting. The candidate should possess the ability to think fast, communicate clearly, meet deadlines, multi-task, and react with good judgement with alignment to the Hy-Vee brand.
Reporting Relations
Accountable and Reports to : Social Media Manager
Positions that Report to you : None
Core Competencies :
- Detail and results oriented
- Customer focused
Primary Duties and Responsibilities
Collect, clean, organize and analyze data to deliver comprehensive reports and dashboards to identify opportunities for growth or innovation.Craft insightful analysis using data and departmental goals to help report findings, identify trends, and provide actionable recommendations to optimize marketing strategies.Establish measurement frameworks and benchmarking systems to assess effectiveness.Facilitate various report requests as assigned, including but not limited to sentiment reports, campaign reports, monthly combined organic and boosted performance reports, platform reports, etc.Research and track competitor performance to provide strategic storytelling with data.Collaborate with teams to identify, analyze, and interpret trends or patterns in data.Lead on maintaining and auditing and tracking configurations changes in social media management systems.Provide social media account access and account governance for individuals and groups across the company.Provide corporate, legal and platform social media governance.Maintain and augment Sprinklr Social Media Publishing tool to align with company goals.Create reports, presentations and resource documents for internal and external marketing teams.Track monthly follower growth for all Hy-Vee social media platforms.Report to work when scheduled and works expected number of hours.Secondary Duties and Responsibilities
Set up, manage and optimize company-owned social media accounts to align with company goals.Support Hy-Vee corporate and local marketers and Customer Care teams with best practices and Sprinklr training.Create and provide training on engagement and reporting dashboards for Sprinklr users.Collaborate with Paid Media and agency partners to align on ad account management.Assist in Google Analytics reporting.Assist with managing Meta and Pinterest invoicing.Review and recommend new features, software, data, publishing or project management tools.Translate business needs into documented processes.Stay current on social media trends and platform developments.Perform other job-related duties and special projects as required.Knowledge, Skills, Abilities and Worker Characteristics
Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.Excellent verbal and written communication skills.Excellent interpersonal skills.Ability to identify problems, develop and execute solutions.Ability to interact with advanced computer systems, including schedule management and presentation production applications.Ability to present complex data in a way that’s easy for non-technical stakeholders to understand.Education and Experience
Bachelor’s Degree in data analytics, computer science, business, social media with focus on data analytics or related field.5 years previous related work experience preferred.Deep understanding of Meta Business Suite, Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Google Analytics as well as other paid social media tools.Highly experienced with major social media platforms including, but not limited to Facebook, Instagram, X, TikTok, Pinterest, YouTube and Threads.Experience as system admin on Sprinklr or other social media management system preferred.Ability to use tools to clean, organize and validate raw data.Supervisory Responsibility (Direct Reports)
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