What are the responsibilities and job description for the Marketing Programs Manager position at iA?
The Role
At iA, the Marketing Programs Manager is responsible for executing integrated marketing programs that enhance brand visibility, drive demand generation, support sales pipeline growth, and optimize marketing operations. This role focuses on tactical campaign management, channel optimization, and operational efficiency. The ideal candidate is a strategic thinker with hands-on experience in managing marketing channels, aligning with sales teams, and leveraging data-driven insights to optimize performance. The Marketing Programs Manager reports to the Director, Acquisition Marketing.
What You'll Do
Channel & Campaign Management
Compensation
The estimated base annual salary range for this position is $73,205.40 to $99,042.60, though a candidate’s base annual salary shall be determined on a range of factors, including, but not limited to, qualifications and experience. This position may additionally be eligible for an annual discretionary bonus.
What are the perks?
iA® (Innovation Associates®) is a pharmacy fulfillment company that provides an integrated platform of capabilities to support Centralized and Community Pharmacy Fulfillment Solutions. With over 30 years of experience in the pharmacy fulfillment business, we have developed and implemented a suite of automation and software solutions that help deliver quick and sustainable business results. Our integrated Pharmacy Fulfillment Platform enables scalable solutions that helps run the prescription fulfillment process from prescription acceptance to delivery, supporting dynamic design flexibility to service pharmacies in a variety of volumes and settings. Our solutions improve workflow, and increase efficiency, while enabling more time for pharmacists to focus on their patients. iA works with pharmacy providers in the Commercial, Health Systems, Government, and Mail Order/eCommerce markets. iA can help customers transform their pharmacy. For more information, visit iARx.com .
Our Mission: We partner with providers to transform pharmacy through our leading-edge software enabled fulfillment technology and partners to deepen the patient-pharmacist relationship, enhancing patient safety and choice while increasing operational efficiency. iA empowers pharmacists to focus on patient care. iA can run the prescription fulfillment process from start to finish, helping pharmacies manage fulfillment and inventory to help lower costs, improve efficiency, increase safety, and provide comprehensive Rx tracking and real-time support.
Our Products
iA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
At iA, the Marketing Programs Manager is responsible for executing integrated marketing programs that enhance brand visibility, drive demand generation, support sales pipeline growth, and optimize marketing operations. This role focuses on tactical campaign management, channel optimization, and operational efficiency. The ideal candidate is a strategic thinker with hands-on experience in managing marketing channels, aligning with sales teams, and leveraging data-driven insights to optimize performance. The Marketing Programs Manager reports to the Director, Acquisition Marketing.
What You'll Do
Channel & Campaign Management
- Execute multi-channel marketing strategies (email, trade publications, paid social, paid search, etc.) to drive awareness, lead generation, and continued lead engagement.
- Oversee integrated campaigns designed to nurture leads through the funnel and drive conversions.
- Build and manage campaign calendars to ensure alignment across teams, coordinating with internal creative teams to deliver campaign assets on time and within scope.
- Collaborate with Sales teams to align demand generation efforts that drive top of funnel growth with key personas from accounts in our Ideal Customer Profile to achieve pipeline and revenue goals.
- Serve as the day-to-day owner of the marketing technology stack (e.g., Marketo, Salesforce) to ensure seamless integration between tools for lead routing, scoring, and nurturing.
- Develop workflows and ensure accuracy for automation in lead management, segmentation, and personalized communications.
- Evaluate new technologies to improve campaign efficiency and scalability.
- In partnership with the Brand & Communications team, implement and maintain on-page and technical SEO best practices, including keyword research, metadata optimization, internal linking, and schema markup.
- Conduct regular audits of the website to identify and resolve issues related to broken links, outdated content, or technical errors.
- Create and optimize landing pages tailored to specific campaigns or target audiences to maximize lead generation and conversion rates.
- Test headlines, CTAs, layouts, and other elements for continuous improvement in improving engagement and conversion rates.
- Implement mechanisms to track campaign and event outcomes by creating standardized processes for data collection and reporting.
- Build and maintain dashboards for tracking KPIs such as MQLs/SQLs, campaign ROI, and channel performance.
- Provide tactical performance reports to marketing leadership with recommendations for optimization.
- Align with Brand & Communications team and Product Marketing team to ensure cohesive messaging and campaign alignment across channels.
- Partner with BDRs and Sales teams to align on shared goals such as lead quality metrics and pipeline contributions.
- Work with Sales, Operations, Product, and Customer Support teams to align marketing efforts with overall business goals.
- Work with IT, Legal, and Operations teams to ensure data accuracy across systems while maintaining compliance and privacy standards.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5 years of experience in B2B software or SaaS marketing roles such as demand generation, digital marketing or marketing operations.
- Proficiency in listed or similar marketing tools and channels.
- Strong analytical skills with the ability to interpret data for decision-making.
- Experience working in a B2B company within the pharmacy or healthcare industry.
- Experience with account-based go-to-market or niche market strategies.
- Certifications in digital marketing or MarTech tools (e.g., Marketo).
Compensation
The estimated base annual salary range for this position is $73,205.40 to $99,042.60, though a candidate’s base annual salary shall be determined on a range of factors, including, but not limited to, qualifications and experience. This position may additionally be eligible for an annual discretionary bonus.
What are the perks?
- Generous time off policy that allows you to put your family first
- Opportunity to work on the cutting edge of pharmacy automation in a high growth tech company
- Competitive benefits, salary, and talent development opportunities
- Commitment to professional development and working for a company where your voice is heard
iA® (Innovation Associates®) is a pharmacy fulfillment company that provides an integrated platform of capabilities to support Centralized and Community Pharmacy Fulfillment Solutions. With over 30 years of experience in the pharmacy fulfillment business, we have developed and implemented a suite of automation and software solutions that help deliver quick and sustainable business results. Our integrated Pharmacy Fulfillment Platform enables scalable solutions that helps run the prescription fulfillment process from prescription acceptance to delivery, supporting dynamic design flexibility to service pharmacies in a variety of volumes and settings. Our solutions improve workflow, and increase efficiency, while enabling more time for pharmacists to focus on their patients. iA works with pharmacy providers in the Commercial, Health Systems, Government, and Mail Order/eCommerce markets. iA can help customers transform their pharmacy. For more information, visit iARx.com .
Our Mission: We partner with providers to transform pharmacy through our leading-edge software enabled fulfillment technology and partners to deepen the patient-pharmacist relationship, enhancing patient safety and choice while increasing operational efficiency. iA empowers pharmacists to focus on patient care. iA can run the prescription fulfillment process from start to finish, helping pharmacies manage fulfillment and inventory to help lower costs, improve efficiency, increase safety, and provide comprehensive Rx tracking and real-time support.
Our Products
- Software
- Modular Hardware
- Sophisticated Counting and Collation Devices
- Solutions Driven
- Customer Centric
- Championing Diversity
- Empowering Ownership
- Trust Daringly
iA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Salary : $73,205 - $99,043
