Sr. Manager, Brand & Communications

The Role

As the Senior Manager, Brand & Communications at iA, you will play a critical role in shaping and executing high-impact strategies to elevate our brand, enhance brand equity, and ensure alignment with organizational goals. You will oversee the development of integrated marketing campaigns, ensuring a unified voice across all channels while working collaboratively with cross-functional teams and external agencies to achieve measurable success. This role will be a blend of a strategic mindset, exceptional creativity, leadership acumen, and an ability to drive results that shape and reinforce our brand perception and business growth.

What You'll Do

Brand Management

• Lead the development and execution of brand strategies designed to drive awareness, increase brand equity, and reinforce iA’s position in the marketplace.
• Create compelling creative briefs, providing clear direction to design and content teams to produce high-quality advertising materials, including print, digital, and video assets.
• Manage advertising budget and negotiate ad buys to support brand strategies, developing relationships with key publications who reach our target audiences. Analyze brand performance metrics regularly and refine strategies to ensure ongoing alignment with business objectives.
• Ensure consistent application of the brand's visual identity and messaging across all channels.
• Conduct competitive analysis to stay ahead of industry trends and leverage insights to strengthen iA’s market positioning.
  
  
  

Communications

• Spearhead the development of internal and external communication strategies that align with iA’s overarching business goals and drive engagement.
• Lead the creation and execution of Thought Leadership initiatives, crafting compelling content for press releases, newsletters, social media, and other platforms.
• Manage public relations efforts through agency partnerships, overseeing media outreach, and crisis communication strategies
• Ensure clear, consistent, and impactful messaging that builds brand credibility and enhances iA’s reputation.
  
  
  

Campaigns and Events

• Partner closely with Product Marketing to oversee and drive successful marketing campaigns for new product launches, ensuring alignment with business objectives and brand strategy.
• Lead the execution of marketing campaigns for key trade shows and corporate events, ensuring impactful outcomes through cross-functional collaboration.
• Partner closely with Product Marketing to oversee and drive successful marketing campaigns for new product launches, ensuring alignment with business objectives and brand strategy.
• Lead the execution of marketing campaigns for key trade shows and corporate events, ensuring impactful outcomes through cross-functional collaboration.
  
  
  

Leadership

• Manage and mentor brand & communications team members & external brand partners. Brand & Comms team currently consists of a Brand Coordinator, Graphic Designer and Corporate Communications Manager.
• Provide strategic input to senior leadership on branding and communication opportunities.
  
  
  

Who You Are

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 7 years of experience in brand management or communications roles.
• Critical thinker, excellent listener, and communicator
• Proven expertise in developing integrated marketing strategies.
• Strong leadership skills with experience managing teams or agencies.
• Excellent verbal and written communication skills.
• Strong storytelling and writing ability.
• Strong project management and decision-making skills with attention to detail.
• Metrics-driven marketing mind with eye for creativity.
• Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, and Versatile, are words that describe you.
• Experience in managing budgets and measuring ROI on campaigns.
• Ability to analyze market trends and customer insights.
• Ability to manage multiple projects with varying priority at one time – to deliver results on time and under budget.
• Collaborative, innovative, and adaptable—able to thrive in a fast-paced environment.
• A creative problem solver with the ability to anticipate challenges and find effective solutions.
• A strong sense of ownership and accountability for delivering results, on time and within budget.
  
  
  

Even Better If You Have

Experience working in the pharmacy or healthcare industry

MBA

Willingness and ability to travel

Applicants must be authorized to work for ANY employer in the U.S. Employer will not sponsor applicants for work visas.

Compensation

The estimated base annual salary range for this position is $115,958.90 to $156,885.57 , though a candidate’s base annual salary shall be determined on a range of factors, including, but not limited to, qualifications and experience. This position may additionally be eligible for an annual discretionary bonus.

What are the perks?

• Generous time off policy that allows you to put your family first
• Opportunity to work on the cutting edge of pharmacy automation in a high growth tech company
• Competitive benefits, salary, and talent development opportunities
• Commitment to professional development and working for a company where your voice is heard
  
  
  

More About IA

iA® (Innovation Associates®) is a pharmacy fulfillment company that provides an integrated platform of capabilities to support Centralized and Community Pharmacy Fulfillment Solutions. With over 30 years of experience in the pharmacy fulfillment business, we have developed and implemented a suite of automation and software solutions that help deliver quick and sustainable business results. Our integrated Pharmacy Fulfillment Platform enables scalable solutions that helps run the prescription fulfillment process from prescription acceptance to delivery, supporting dynamic design flexibility to service pharmacies in a variety of volumes and settings. Our solutions improve workflow, and increase efficiency, while enabling more time for pharmacists to focus on their patients. iA works with pharmacy providers in the Commercial, Health Systems, Government, and Mail Order/eCommerce markets. iA can help customers transform their pharmacy. For more information, visit iARx.com .

Our Mission: We partner with providers to transform pharmacy through our leading-edge software enabled fulfillment technology and partners to deepen the patient-pharmacist relationship, enhancing patient safety and choice while increasing operational efficiency. iA empowers pharmacists to focus on patient care. iA can run the prescription fulfillment process from start to finish, helping pharmacies manage fulfillment and inventory to help lower costs, improve efficiency, increase safety, and provide comprehensive Rx tracking and real-time support.

Our Products

• Software
• Modular Hardware
• Sophisticated Counting and Collation Devices
  
  
  

Our Core Values

• Solutions Driven
• Customer Centric
• Championing Diversity
• Empowering Ownership
• Trust Daringly
  
  
  

To learn more about iA’s product, people and culture visit us at  iARx.com  OR check us out on  LinkedIn ,  Facebook , or  YouTube !

iA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.