Marketing Operations Manager
This role will require a minimum of 2 days a week onsite in the Boston, MA Office
The Revenue Operations team at IANS is looking for a detail-oriented and data-driven Marketing Operations Manager to oversee the management, segmentation, and optimization of our marketing database and optimize our marketing automation system and processes. You will collaborate with cross-functional teams to streamline operations, enhance data accuracy, and drive effective targeting for marketing campaigns. The ideal candidate will have experience with commercial third-party contact databases, marketing automation platforms, and data management best practices.
The Marketing Operations Manager will work closely with revenue operations, marketing and sales teams. This is an exciting opportunity to join a growing team, collaborate with senior leaders and make an impact.
Responsibilities
Marketing Database Management :
- Oversee the day-to-day management of the marketing database, maintaining a high level of data integrity and hygiene that includes ensuring data accuracy, completeness, and proper segmentation.
- Implement best practices for data segmentation, data cleaning, and data enrichment to maximize marketing campaign performance.
- Streamline and manage third-party data vendor relationships
- Identify new channels, vendors or outlets for account and contact development
- Work closely with Marketing to oversee our inbound process to ensure timely and accurate delivery of leads to sales.
- Maintain personas / job functions in our CRM for more targeted outreach.
- Partner with our Tech team on data privacy best practices.
- Evaluate, recommend, and implement new tools and technologies to improve overall database management and campaign performance.
Marketing Automation Platform Management :
Oversee the setup, configuration, and management of Pardot.Develop and implement automated nurture programs, lead scoring and workflows to drive conversion and engagement.Ensure seamless integration between Pardot, Salesforce, and other tools to ensure smooth data flow and accurate reporting.Staying informed of the latest updates, industry trends, and platform best practices.Provide technical support to the marketing team for campaigns and assist with monitoring and reporting on campaign performance.Leverage the database and third-party data to optimize campaign targeting and segmentation.Process Improvement & Optimization :
Continuously assess and improve marketing workflows, automations, and systems to drive efficiency and scalability.Work closely with cross-functional teams (e.g., sales, marketing, revenue operations) to ensure alignment of processes and systems.Champion the use of marketing technology and data-driven strategies across the organization.Reporting & Analytics :
Create and deliver regular reports on marketing campaigns, database health, and the impact of third-party data vendors.Analyze data to uncover trends, identify opportunities for improvement, and optimize lead generation and nurturing processes.Use insights from reports to inform strategic decisions and improve marketing operations.Qualifications :
Bachelor's degree in Marketing, Business, Data Science, or related field.5 years of experience in marketing operations, with a focus on database management, marketing automation platforms, and third-party data integration.Expertise in Pardot, including setup, campaign management, and reporting.Hands-on, advanced experience using data tools like ZoomInfo, Seamless.ai, D&B, and other third-party providers.Experience with marketing automation platforms such as Marketo, HubSpot, Eloqua or similar tools.Proficient in Salesforce and integrations with marketing automation platforms.Familiarity with data privacy regulations (e.g., GDPR, CCPA) and best practices.Marketing technology certifications (e.g., Salesforce, Pardot, Marketo) are a plus.Experience with data visualization tools (e.g., Tableau, Power BI) is a bonus.Strong analytical skills and the ability to derive actionable insights from data.Experience with A / B testing, campaign optimization, and lead scoring.Excellent project management and organizational skills.Ability to collaborate effectively with both technical and non-technical teams.
