Marketing Copywriter

Job Summary:

Copywriters are responsible for taking the client’s messaging strategy and creating, in tandem with a designer, bespoke creative ideas and copy that grab the attention of target audiences. They will employ their knowledge of business, popular culture and new marketing trends and techniques to conceptualize, write, hone and produce marketing deliverables that drive desire for IAPP products and services and motivate customers to take action. They must also possess strong interpersonal skills, work well in a team environment and be comfortable presenting their work.

Essential Duties and Responsibilities 

• Meet with marketing managers to discuss client messages and requirements.
• Work with marketing team members and colleagues from business units to understand IAPP products, services and target audiences, including the purpose, goals and measures of success for all projects.
• Brainstorm copy and visual ideas with members of the creative and marketing team to develop bespoke concepts for a range of IAPP campaigns and initiatives.
• Write, edit, fact check and proofread copy for all manner of unique sales enablement materials, direct-response email, direct mail, collateral, website updates, social media posts, broadcast vehicles and other content.
• Ensure copy is strategically on target and promotes the IAPP voice and personality at all times.
• Throughout the production process, anticipate or identify challenges to strategy or execution and communicate issues and suggested solutions to decision-makers.
• Present and sell ideas to internal marketing team and clients for approvals.
• Assist with video and audio production issues, such as talent, music and sound effects selection.
• Remain current on copy best practices and processes, including IAPP and AP style guides.
• Regularly review website to help maintain consistency and timeliness of information.
• Use CMS software to build and deploy scheduled promotional pieces for the website and online publications.
• Learn, follow and enforce marketing processes and procedures to enable efficient, effective workflows.

Additional Duties

• Additional duties as assigned

Minimum Qualifications

Education and/or Experience

• Bachelor's degree (B.A.) from a four-year college or university; 3-5 years marketing copywriter experience; or equivalent combination of education and experience. Direct response marketing experience preferred.

Work Environment

At the IAPP, we value in-person connections fueled by fun, excellence, and communication. To align with this value, we have a hybrid work environment that allows for two remote days and three days in our Portsmouth, NH office.

About the IAPP 

The IAPP is the largest and most comprehensive global information privacy community and resource. Founded in 2000, the IAPP is a not-for-profit organization that helps define, promote and improve the privacy profession. More information about the IAPP is available at iapp.org. 

What We Offer 

Working at the IAPP is an opportunity like no other. In addition to a competitive compensation package including base salary, bonus and a full range of benefits, the IAPP offers a creative, supportive and flexible environment. Other perks include casual dress, a dog-friendly office, summer hours, and sabbaticals after seven years of service. We work in a “get-stuff-done” culture that values respect, personal and professional growth, and an entrepreneurial attitude. We have been named to Business NH Magazine’s Hall of Fame for “Best Small Companies to

Work for in NH.” 

Want to be part of our dynamic and rapidly growing organization? View more information about all of our open positions on our website: iapp.org/careers.