What are the responsibilities and job description for the Field Marketing Manager, Commercial position at IBM?
Introduction
You : Our high-growth company is seeking an energetic commercial field marketer with a real "can-do" attitude and exceptional attention to detail, to execute programs with our sales representative and sales development teams to drive demand and acquire new customers in the commercial enterprise space. The Field Marketing Manager will drive pipeline and engagement within commercial prospect accounts through the development and execution of field marketing programs.
Us : We are an ambitious and high-energy marketing organization building awareness and demand for Apptio SaaS applications. Apptio has a very strong culture; it is open, transparent, and very customer focused. Leaders in the organization consistently showcase the following key attributes and look to build teams that embrace these qualities every day :
- Growth Mindset
- Dealing with ambiguity and change
- Take ownership and has accountability
- Customer-focused
- Foster an inclusive environment
Your role and responsibilities
What we want you to do :
o Actively support quality pipeline development in our US commercial segment for prospect accounts
o Execute marketing programs, events and campaigns
o Continually monitor and improve performance metrics to ensure optimal program performance and ROI
o Communicate and brief the sales team regarding all new and planned marketing activities and assets - support sales prospecting.
o Work hand-in-hand with sales managers and Sales development representatives to strategize and execute against programs led by broader marketing teams, impacting expansion pipeline and increase depth of account engagement.
o Measure and analyze marketing performance against target plan (Tableau, Salesforce, Marketo, Demandbase)
o Communicate progress to stakeholders, including overall weekly program status and performance, and monthly pipeline reporting
o Execute 3rd party regional events and IBM proprietary events
Required technical and professional expertise
Basic Qualifications
Preferred technical and professional experience
Preferred Qualifications
