What are the responsibilities and job description for the Product Marketer - Infrastructure Automation and Lifecycle Management position at IBM?
Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a global digital transformation.
Our Marketing, Communications and Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
As an IBM product marketing manager, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.
Your role and responsibilities
We are seeking a product marketing champion to join our Software Marketing and Communications team to help IBM differentiate in the infrastructure lifecycle management market.
As a Product Marketer, you will be responsible for articulating the point of view of the audiences we serve and for creating value propositions that enable IBM’s Software products to grow revenues, market share, and client retention. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include :
Act as the market catalyst for IBM Software offerings in the infrastructure automation market, providing guiding views on key problems, competitors, and differentiators grounded in data
Identify opportunities, distinctive competencies, and positioning for IBM software products
Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings
Act as the product launch lynchpin that galvanizes internal support across channels and teams and drives demand for the offerings
Stay active in customer conversations at events, in the field, and online
Required technical and professional expertise
Experience in Product or B2B Marketing
Experience creating marketing business plans
Interest in, but not limited to, the following software products :
- Infrastructure automation and lifecycle management;
Generative AI, hybrid cloud, data and analytics
Experience working and communicating with groups of different backgrounds and skills to enable collaboration
Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change
Preferred technical and professional experience
Technical expertise :
Zero Trust architectures and principles
Strong technical acumen with ability to understand and articulate complex security concepts including Privileged Access Management (PAM)
DevOps methodologies and culture including Infrastructure as Code (IaC) principles, CI / CD pipelines and practices, Configuration management tools
Cloud platforms (AWS, Azure, GCP)
Container orchestration and microservices
Deep understanding of go-to-market strategies
Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors / characteristics)
Client experience design and measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)
