Community Outreach Liaison (Sales)

Community Outreach Liaison – ABA Centers of America
Worcester, MA 

Growth Opportunity

Are you a high-performance business-development professional with proven healthcare experience who knows how to get past gatekeepers and win over docs and healthcare decision-makers? Tired of the same old corporate sales routine? 

Join our mission to reduce long waiting times for autism diagnosis and ABA therapy. As a Community Outreach Liaison, you will generate leads, and build strong relationships with families and local organizations.

Positions Essential Duties & Responsibilities

1. Community Engagement and Education (30%)

• Develop and implement targeted education and awareness campaigns about ABA
• Organize and participate in quality-focused community events such as educational workshops, healthcare expos, and support groups.
• Serve as an educational resource for community stakeholders, including healthcare providers, schools, and families.
• Partner with community organizations to distribute educational materials and increase program visibility.
• Leadership & Team Development
• Train, mentor, and support a team of Community Outreach Liaisons to enhance their effectiveness in engagement and outreach efforts.
• Provide guidance on best practices, outreach strategies, and relationship-building techniques
• Frequent Travel & On-Site Engagement
• Travel extensively within designated regions to establish and maintain community partnerships.
• Attend and actively participate in community meetings, networking events, and public forums.
• Serve as a visible representative of the organization at outreach events, trade shows, and community gatherings.
  • Conduct scheduled visits to referral sources, including:
    • Pediatrician Offices
    • Neurologists Offices
    • Speech therapy centers
    • Occupational therapy clinics
    • Play centers
    • Schools and educational institutions
    • Family medicine practices
    • Children’s hospitals and healthcare systems

2. Referral Management and Stakeholder Networking (20%)

• Conduct 8-10 scheduled site visits per day to referral sources such as healthcare providers, schools, and community organizations.
• Log all visits with comprehensive notes in Salesforce, detailing key points of discussion, follow-ups, and next steps.
• Foster strong, ongoing relationships through regular communication, ensuring the development of trust and service transparency.
• Engage in meaningful relationship-building conversations during visits to understand referral needs and service improvements.

3. Event Planning and Execution (40%)

• Plan and execute educational events, focusing on outreach quality rather than
• Coordinate with community partners to create impactful, information-driven
• Track event performance and identify key takeaways to adjust future event planning

4. Reporting, Follow-Up, and Post-Communication (10%)

• Maintain a daily schedule that includes logging referrals, tracking outreach progress, and preparing follow-up communications.
• Submit detailed weekly reports summarizing visits, event outcomes, and referral generation results
• Ensure that all inquiries and referral requests are addressed within 24-48
• Provide consistent updates to the National Director of Client Growth, including successes, challenges, and suggested action steps.