What are the responsibilities and job description for the Shopper Marketing Manager position at Icelandic Glacial?
About Icelandic Glacial :
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Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.
About You :
We are looking for our next team member to join the Icelandic Glacial marketing team, leading shopper marketing efforts for the brand. The Shopper Marketing Manager will identify and execute shopper marketing tactics to support our key account partners and drive retail purchase of the brand. The position will report to the Director of Marketing and will maintain strong cross-functional relationships with the brand marketing and sales teams.
The successful candidate will be comfortable working in an agile environment managing multiple projects at once. Candidates should have the ability to manage workload in an ever-changing environment to deliver exceptional results, using initiative to solve challenges rapidly and creatively.
Things You’ll Do :
- Develop impactful best-in-class omni-shopper marketing campaign strategies for priority accounts, following through to execution. End-to-end campaign management and post-launch evaluation of activities.
- Work hand in hand with the brand marketing team to develop shopper marketing extensions of all brand campaigns.
- Build out annual shopper marketing calendar including programming, incentives, point-of-sale materials, and media support.
- Lead customer presentations and drive regular contact with key accounts. Present compelling insight-led shopper marketing plans with conviction that align with Icelandic Glacial and retailer strategies.
- Support leadership in planning of annual budget and shopper marketing strategy.
- Promote a ‘shopper first’ mindset across the business and consider the shopper in every business decision.
- Effectively interpret all available industry, category, customer, and shopper data (i.e. target occasions, missions, customers, channels, and shopper segments) and translate it into a clear set of prioritized opportunities for Icelandic Glacial.
- Build effective and rewarding internal & external stakeholder relationships.
What It Takes :
Why Icelandic Glacial :
Icelandic Glacial is one of the fastest-growing premium imports in the US and it’s an exciting time to come onboard as our company keeps growing! We strive to be the best place our employees have ever worked, and to produce the best water our customers have ever tasted. As a part of our team, you’ll be working with people who are down-to-earth, friendly, and passionate in a casual and fun environment.
Icelandic Glacial Employee Highlights :
Icelandic Glacial is an Equal Employment Opportunity employer. We recruit, employ, train, compensate, and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, disability, sexual orientation, veteran status, present or past history of mental disability, genetic information, or any other classification protected by state or federal law.
Interested? Please send your resume to careers@iwh.is today!
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