What are the responsibilities and job description for the Marketing Specialist Job at ICF in Great Falls Crossing position at ICF?
Location : Reston, VA (Remote or Hybrid - with periodic working days at our headquarters in Reston, VA. Minimal local travel is required)
Ready to make a difference?
If you’re passionate about marketing and want to grow your skills, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.
Position Overview :
The Marketing Specialist will be part of the energy Account Services team in a support role. The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.
What you will be doing :
- Assist with the marketing and advertising of energy efficiency programs for utilities located in the Mid-Atlantic region.
- Work with the Account Services team to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.
- Work with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails, and direct mail campaigns, video, print, outdoor, etc.
- Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, social media, etc.
- Prepare monthly reports on activities, media analytics, and results of the marketing program.
- Help develop presentations and other communications tools.
- Track and report on marketing campaign metrics.
- Prepare and manage printing requests to ensure collateral is in market at all times.
- Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools.
What we need you to have (minimum qualifications) :
What we would like you to have :
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.
We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity / expression, sexual orientation, religion, age, disability status, or military / veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is :
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