Media Buyer Job at ICF in Fairfax

Content Summary : Media Buyer at Fairfax, for ICF

At ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients, and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

Job Summary

ICF is seeking a skilled Media Buyer to join our team. You will be responsible for identifying, negotiating, and purchasing advertising space across various media platforms to meet the organization's or clients' marketing objectives. This role requires a keen understanding of media trends, audience targeting, and cost-effectiveness to maximize return on investment (ROI). The Media Buyer works closely with the creative and marketing teams to ensure campaigns align with strategic goals.

Location

Hybrid - Fairfax, VA. Must be willing to go onsite in the office.

Key Responsibilities

• Responsible for planning, negotiating, and purchasing advertising space for the campaign across multiple platforms to reach target audiences in a cost-effective manner.
• Execute the campaign’s paid media strategy which will require them to work with platforms such as : Google, Meta, Snap, Roblox and be proficient in Out-of-Home advertising methods.
• Identify appropriate media outlets (e.g., TV, radio, social media, online platforms, etc.) to place advertisements.
• Negotiate pricing, placement, and terms with media vendors to secure the most cost-effective deals.
• Manage media budgets, ensuring optimal allocation across campaigns.
• Oversee ad placement, ensuring it aligns with campaign schedules and requirements.
• Monitor the performance of ads in real time, using analytics tools to track metrics like impressions, clicks, and conversions.
• Optimize campaigns to improve ROI, adjusting placements and targeting as necessary.

Basic Qualifications

Preferred Qualifications

Professional Skills

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