Marketing Coordinator

Leading high quality manufacturer of Caster Wheel products in the material handling hardware sector is seeking a motivated and talented marketing coordinator to embark on a lucrative and rewarding career in a growing $6 billion dollar industry. This candidate will be empowered with the opportunity to implement new and exciting ideas, strategies, tactics, and leverage effective tools centered around aggressive marketing campaigns by educating consumers, patrons, and dealers alike about the benefits of its unique product lines.

Responsibilities:

Amazon FBA/FBM:

§ Daily review of Incoming Sales Orders from Amazon FBA & FBM. Processing of orders to meet platform guidelines.

§ Daily Return Order processing in accordance with Amazon FBA & FBM set guidelines and SOPs.

§ Conduct product performance reviews to ensure pricing and promotions are aligned.

§ FBA order shipment creation and monitoring of inventory levels.

§ Liaise with the warehouse to ensure product availability and adequacy for fulfillment.

§ Customer Service- responding to customers and addressing inquiries. Provide support where needed regarding issues or concerns related to products, delivery, or otherwise.

§ Create successful Ad campaigns independently and in conjunction with third-party marketing services.

§ Review, analyze and interpret campaigns to ensure adherence to budgetary guidelines and performance.

§ Coordinate with graphic design team to create A content and implement as needed per product hierarchy.

§ Leverage internal/ external tools to draw positive reviews from customers.

§ Create promotions and discount coupons in accordance with marketing calendar.

§ Review product pricing and ensure competitive compatibility.

Company Website:

§ Support with order reviews and processing when necessary Daily review of Incoming Sales Orders from WooCommerce. Processing of orders to meet platform guidelines.

§ Daily Return Order processing in accordance with company policy and set guidelines.

§ Access ERP system to ensure inventory availability for customers.

§ Conduct product performance reviews to promote top sellers and mitigate slow movers.

§ Liaise with the warehouse to ensure inventory guidelines match sales demand.

§ Support with customer service related calls, inquiries, and emails in a timely manner.

§ Conduct daily audit of company website to ensure operational efficacy.

§ Coordinate with third party service providers and marketers to review KPIs and provide directional guidance.

§ Create weekly reporting of completed tasks and pending item progress.

§ Create weekly marketing meeting agendas and lead discussions.

§ Assist with the development of third-party online sales channels.

Administrative Tasks-

§ Review Master Product Data Sheet (MPDS) and manage updates.

§ New Products: Create new product data, spec sheets, descriptions, copy, images, and content.

§ Upload new products as needed and manage the data with images in MPDS.

§ Generate a weekly report of tasks completed, project pending items, and new items to be addressed.

§ Coordinate an agenda based weekly meeting to review all business aspects.

(Skills & Qualifications):

· Direct Marketing/ Market Research/ Marketing Liaison

· PPC/ SEO/ SMM Experience a Plus

· Excellent Written and Verbal Communication Skills

(Education & Experience):

· Bachelor’s degree in marketing, communications, or a related field

· Experience with Amazon FBA/FBM sales and marketing preferred

· Experience with Amazon Seller’s Central preferred

· Knowledge of digital marketing, managing SEO/SMM, marketing database, email, social media and/or display advertising campaigns a plus

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

(Comp & Benefits):

· Competitive Pay- DOE

· Paid vacations

· Major Medical Insurance

· 401k Plan with company match

· In-Person/ Remote-Hybrid