Tour Marketing Director

Icon Concerts is a boutique promoter specializing in live comedy tours. We prioritize putting the artist first and ensuring transparency for consumers. Our team promotes and produces full tours and one-off dates, offering a 360-degree tour experience with zero egos. Our specialty is building, developing, and branding artists through white-label touring while working behind the scenes to let the artist shine.

Role Overview

The Tour Marketing Director will lead the team in developing and executing strategic marketing campaigns for nationally booked theater and arena tours. This role is essential for supporting our artist agency,  management partners, and venue marketers, providing best-in-class service, and cultivating strong relationships. The ideal candidate is a proactive leader with a deep understanding of live entertainment marketing and a passion for comedy.

Responsibilities

• Serve as the primary internal contact for artist management teams regarding ICON Concert tours.
• Develop relationships with external partners, including artists, managers, agents, talent buyers, and venue marketers.
• Create and execute comprehensive marketing plans for tours and shows.
• Oversee marketing budgets and coordinate with cross-functional teams to ensure successful campaign execution.
• Manage advertising, promotions, media events, PR initiatives, and content creation.
• Lead the development of tour assets, including radio spots, TV spots, video spots, and digital creative.
• Negotiate advertising rates contracts and explore sponsorship and non-traditional media opportunities.
• Establish and nurture local marketing and advertising partnerships for promotional and trade opportunities.
• Mentor marketing team members, fostering professional growth and development.

Qualifications

Benefits & Perks

Hiring Practices

This job description outlines the general responsibilities of the role but is not exhaustive. Additional duties may be assigned as needed to meet organizational goals.