What are the responsibilities and job description for the Search Engine Marketing Manager position at ICON International, Inc.?
Manager, Search Engine Marketing
The Role
This role is a critical position within the Digital Media team. The candidate will be focused on the development, implementation and optimization of paid search campaigns with the goal of efficiently meeting client KPI’s. Responsibilities will include buying within the various search engines and optimizing media to maximize results.
This SEM manager will be able to develop creative solutions, working alongside other digital teams such as paid social, programmatic, and analytics. This is an exciting opportunity to help advance the SEM business at ICON, with significant potential for personal and professional growth.
Specific Responsibilities
- Oversee the strategy, development and execution of SEM campaigns in media platforms, not limited to Google Ads and Microsoft Ads, with a variety of KPI goals (online sales, foot traffic, site visits, lead form submissions, etc.).
- Scale and grow SEM search campaigns in Google and Bing to meet client expectations and exceed performance goals.
- Lead new testing and growth initiatives in areas like campaign expansions, ad copy testing, landing page testing, audience targeting testing, etc.
- Work with the Media and Account Management team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.
- Track, measure, and analyze performance of paid search campaigns.
- Lead monitoring, optimization, testing and reporting of campaign performance and proactively communicate any issues.
- Create and review media plans for clients, actively apply learnings to create best-in-class executions.
- Serve as an SEM expert, platform partner, and trend-spotter to bring first-to-market search and digital media opportunities that align with business objectives.
- Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
- Present to clients on campaign results, insights, recommended optimizations and path forward for improvement.
Basic qualifications
