What are the responsibilities and job description for the GTM Program Manager position at ICONMA?
Our Client, a Mass Media And Entertainment company, is looking for a GTM Program Manager for their Burbank, CA / Hybrid location.
Responsibilities :
- Oversees project governance for global marketing initiatives, game launches, and ongoing sustainment efforts.
- Lead the planning, resource allocation, timelines, and budget management for key marketing projects.
- Drive cross-functional collaboration, ensuring projects are delivered on time, within scope, and aligned with strategic business goals.
- Focuses on building scalable processes, governance frameworks, and workflows to empower the marketing team to execute best-in-class campaigns with agility, continuous improvement, and measurable impact.
- Establish and Enhance Project Governance
- Develop and implement a flexible governance framework tailored to project priorities and complexities.
- Collaborate with teams to design and roll out key deliverables, marketing plans, and strategic frameworks, and budgets.
- Ensure consistent adoption of processes, holding teams accountable for delivering critical outputs and meeting milestones.
- Conduct risk assessments and implement mitigation plans to manage project portfolios effectively.
- Govern all aspects of major game launches by providing templates, milestones, and operational support while addressing risks proactively.
- Streamline Communications, Standardize Processes, Automate Workflows, Ensuring there is meeting governance (agendas, attendees, cadence, etc.)
- Documentation of key takeaways & action items from cross-functional meetings and sharing across communication channels
- Identify and eliminate redundant workflows, improving efficiency in campaign execution and team outputs.
- Implement systems for assist in prioritization and resource allocation.
- Introduce forecasting mechanisms to flag risks and opportunities ahead of time.
Deliver Management Reporting :
Drive Knowledge Sharing and Continuous Improvement :
Requirements :
Why Should You Apply?
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
