What are the responsibilities and job description for the Business Development Manager position at Icovy | A MedTech Marketing Agency?
Job Overview:
We are seeking a dynamic Business Development Manager to drive growth by identifying, pursuing, and converting new business opportunities. This role involves a combination of outbound prospecting, nurturing relationships, and managing a robust sales pipeline. The ideal candidate will excel at implementing outreach strategies, aligning efforts with marketing campaigns, and contributing to revenue targets while fostering long-term client relationships.
Key Responsibilities:
Lead Generation & Outreach:
- Conduct outbound prospecting through email, phone, and LinkedIn.
- Implement templated and personalized outreach strategies to engage prospects.
- Reignite conversations with lost deals and former prospects.
Pipeline Management:
- Develop and maintain a pipeline of 50-100 active leads in the CRM.
- Track all interactions in HubSpot and ensure consistent follow-ups.
- Provide regular updates on pipeline health and strategic recommendations.
Event Support:
- Assist with pre-event outreach, networking, and post-event follow-ups.
- Represent the company at industry events to generate leads and build relationships.
Collaboration:
- Partner with Marketing and Partnerships teams to refine messaging and align outreach efforts with active campaigns.
- Ensure seamless client onboarding in collaboration with Project Managers.
Qualifications:
- Proven experience in business development or sales, preferably in the MedTech or healthcare industry.
- Strong communication and relationship-building skills.
- Proficiency in CRM systems (HubSpot preferred).
- Self-starter with excellent organizational and time-management skills.
Key Performance Indicators (KPIs):
- Generate 8-10 qualified leads and close 2-3 deals per month.
- Maintain 50-100 active leads and follow up with at least 20% weekly.
Perks & Tools Provided:
- HubSpot CRM for managing leads and tracking activities.
- Pre-designed email and messaging templates.
- Access to marketing materials and training resources.
Salary : $45,000 - $60,000