Product Growth Manager

About The Opportunity

Icovy Marketing is partnering with a fast-growing, stealth-mode startup to scale their tech platform. We are seeking a Product Growth Manager who will take full ownership of their growth strategy—from recruiting and engaging early adopters to establishing partnerships and building a robust stakeholder database. This role is an unparalleled opportunity to contribute to a cutting-edge platform and grow into a leadership position as the business scales.

Key Responsibilities

• Beta User Acquisition and Engagement

• Design and execute targeted strategies to onboard early adopters, including freelancers, service providers, and healthcare organizations.
• Develop seamless onboarding processes for beta users, ensuring an exceptional experience.
• Lead exclusive beta programs to gather valuable insights while maintaining confidentiality.
• Relationship Building and Partnerships

• Cultivate relationships with healthcare accelerators, niche communities, and industry leaders.
• Serve as the main point of contact for early users and partners, fostering long-term collaboration.
• Develop referral networks and exclusive engagement opportunities to strengthen the ecosystem.
• Database and Community Building

• Build and segment a comprehensive database of stakeholders, leveraging CRM tools for tracking and engagement.
• Create scalable processes to manage and grow this database, supporting long-term platform expansion.
• Feedback and MVP Development

• Collect and analyze user feedback to shape product development and prioritize features.
• Bridge the gap between users and the product team, ensuring the platform solves real-world challenges.
• Collaborate with the product team to iterate on MVP features like job postings, credential verification, and messaging systems.
• Growth Strategy Design and Execution

• Develop stealth-friendly growth campaigns targeting specific niches without revealing the full platform.
• Experiment with tactics like referral programs, co-marketing opportunities, and exclusive webinars.
• Strategically plan for scaling growth efforts post-MVP launch.
• Metrics and Reporting

• Define and track KPIs for user acquisition, engagement, and retention.
• Deliver detailed insights and reports to the leadership team on growth performance and user behavior.
• Optimize outreach and onboarding processes based on data-driven insights.
• Confidentiality and Compliance

• Ensure all communications and data adhere to strict confidentiality and healthcare regulations.
• Manage secure communications under NDAs to maintain the integrity of the platform.
  
  

Ideal Candidate Profile

Experience

• 5 years in growth, marketing, or business development roles, ideally in tech startups or healthcare/MedTech industries.
• Proven success in designing and executing user acquisition strategies for MVPs or early-stage platforms.
• Familiarity with CRM tools, database management, and analytics platforms.
  
  

Skills

• Exceptional relationship-building skills, capable of engaging and earning the trust of stakeholders.
• Analytical mindset with the ability to derive actionable insights from user data.
• Proficiency in tools like LinkedIn Sales Navigator, HubSpot, or similar CRMs.
  
  

Traits

• Entrepreneurial, self-starter attitude, comfortable navigating fast-paced and evolving environments.
• High discretion and professionalism, especially in managing sensitive information.
• Passion for innovation and a commitment to driving large-scale impact.
  
  

What Success Looks Like

Within the first 6-8 months, you will:

• Build a robust database of engaged early adopters and stakeholders.
• Establish partnerships with healthcare networks, accelerators, and niche communities.
• Deliver actionable insights that shape the product's MVP development.
• Create scalable systems for user acquisition and relationship management.
  
  

By partnering with Icovy Marketing, this startup is leveraging proven expertise in growth strategy to ensure their innovative platform reaches its full potential. Ready to take the next step in your career? Apply now and make an outsized impact.