What are the responsibilities and job description for the Email Marketing Manager position at ICSC?
The member organization for industry advancement, ICSC promotes and elevates the marketplaces and spaces where people shop, dine, work, play, and gather as foundational and vital ingredients of communities and economies. ICSC produces experiences that create connections and catalyze deals; aggressively advocates to shape public policy; develops high impact marketing and public relations that influence opinions; provides an enduring platform for professional success; and creates forward-thinking content with actionable insights — all of which drive industry innovation and growth.
This position is hybrid and based out of our New York City office reporting to the office on Tuesdays & Thursdays.
JOB SUMMARY
We are currently seeking an Email Marketing Manager to lead email campaigns throughout the review cycle. The ideal candidate will have a strong background in email marketing, be detail-oriented, and thrive in a fast-paced environment.
MAJOR DUTIES AND RESPONSIBILITIES
- Lead the end-to-end execution of email marketing campaigns, including building, testing, scheduling, and deploying emails across various member segments.
- Collaborate closely with marketing teams to define and implement audience segmentation strategies based on behavior, demographics, and engagement metrics.
- Design and implement A / B tests for subject lines, content, timing, and targeting strategies
- Work alongside marketing, design, and communications teams to ensure email campaigns align with overall organization goals, brand guidelines, and enhance the member experience.
- Analyze email campaign performance and generate comprehensive reports, providing data-driven recommendations for improvements.
- Maintain a comprehensive email marketing calendar to ensure timely and relevant communications that align with the broader marketing and promotional initiatives.
- Stay current with industry best practices, trends, and new technologies in email marketing to enhance campaign effectiveness and efficiency.
CORE COMPETENCIES
QUALIFICATIONS