What are the responsibilities and job description for the Account Based Marketing Manager (B2B IT Services) - Hybrid - Fort Lauderdale, FL position at ICX Group?
Account Based Marketing Manager (IT Services Division) - HYBRID ROLE - FT. LAUDERDALE
Our client's rapidly expanding Sales and Marketing team is experiencing annual revenue growth of over 40% year-over-year, driven by increasing demand for nearshore outsourcing, digital transformation, automation services, and more. As an Account Based Marketing (ABM) Manager , you will play a pivotal role in accelerating the growth of BPO and ITO services inbound marketing efforts focused in targeting companies in the healthcare vertical.
This position is responsible for developing and executing a comprehensive marketing and lead generation strategy, with objectives to increase brand awareness, website traffic, qualified MQLs / SQLs, and ultimately new client acquisitions. This role reports directly to the VP of Marketing.
Responsibilities
Expertise : Expand your expert Service Line marketing knowledge to effectively position our client's BPO and ITO services and capabilities through various [digital] marketing channels. Propose strategies to drive website traffic and lead generation among targeted CIO and CTO decision-makers in the U.S. marketplace.
Digital Marketing Collaboration : Work closely with the digital marketing team to optimize end-to-end performance for the Service Line's marketing channels, including :
- SEO optimization for new and existing healthcare content
- Paid ad campaigns for ITO services (Google Search, Bing, LinkedIn, and Remarketing)
- Email marketing tailored to healthcare audiences
- Intent data programs
- Social media
- and emerging channels like Clutch, G2, Capterra, etc.
Performance Measurement & Analysis : Regularly measure, analyze, and report on lead generation performance, adjusting strategies as necessary to improve engagement and conversion rates.
Budget Management : Manage the marketing budget allocated for the Service Line, ensuring efficient and effective resource allocation.
Skills and Experience
MBA or advanced degree is a plus).
Bonus if you have experience marketing SaaS, ITO, BPO, technology or nearshoring services
