What are the responsibilities and job description for the Brand Manager, Global Brand Management position at Idaho State Job Bank?
Brand Manager, Global Brand Management at Pearson in Boise, Idaho, United States Job Description Our Team The Corporate Marketing & Communications team communicates Pearson's unique position as the world's leading learning company, while building strong and enduring relationships with our key stakeholders around the globe. We focus on helping to strengthen our reputation with consumers, enterprises, media, policymakers, influencers, and the general public. We ensure that our brand, communication, digital, and marketing efforts are being driven with global consistency. Collectively, our work is anchored in building a strong global Pearson brand that resonates with our target audiences and drives value across our products and the company. Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows : Full-time, base annual salary is $110,000 to $145,000 Your Opportunities The brand team is currently working through a refreshed strategy, architecture, and identity for the Pearson brand. We are looking for an experienced brand architecture expert for the role of Brand Manager, Global Brand Management. This role will support the Director, Global Brand Management with a focus in supporting the new brand architecture development and rollout. This includes working with the agency to finalize the new brand architecture framework, implementing the architecture across the Pearson portfolio, developing architecture tools and guidelines, and leading day-to-day architecture and naming support across the organization. Beyond the architecture focus, we are looking for a team member that can also support the larger team's efforts to drive strong equity in the brand externally, while helping to foster understanding and excitement about the brand throughout Pearson internally. This role requires someone who has the ability to work across the organization to understand individual business division strategies and portfolio dynamics, and consider how the architecture will extend to different use applications. The role also requires someone who is comfortable working within ambiguous situations and is able to make recommendations for overcoming hurdles and continuing to drive the new brand work forward. Your Key Responsibilities : Brand Architecture Strategy and Framework Development / Completion : In partnership with the Dir To view full details and how to apply, please login or create a Job Seeker account
Salary : $110,000 - $145,000
