What are the responsibilities and job description for the Edgepark Diabetes Channel Marketing Manager position at Idaho State Job Bank?
Edgepark Diabetes Channel Marketing Manager at Cardinal Health in Boise, Idaho, United States Job Description What Product or Services Marketing contributes to Cardinal Health Product or Services Marketing is responsible for defining the product / service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion and branding. Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for our Diabetes business. Creates compelling marketing programs to drive revenue and sales in support of business objectives. Identifies and remains current on market trends. Determines product / service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success. Able to execute primary research necessary to drive portfolio / product decisions. Can identify market opportunities through primary and secondary research and takes action by implementing and managing solutions that improve the customer experience Demonstrates advanced knowledge of marketing disciplines and concepts necessary for building marketing plans, including identifying the appropriate channel to market; this includes identifying the appropriate channels to market. Has the ability to understand market trends and competitive positioning. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Demonstrates strong financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications. Works effectively across cross functional groups including but not limited to : customer operations, category management, communications and sales. Clearly communicates creative ideas and collaborates with internal and external partners / teams. Prioritizes tasks and projects according to businesses' needs and turn-around time. Accountabilities This channel marketing role is focused on optimizing Cardinal Health's Edgepark diabetes business. Owns the development and execution of our go to market strategy for the diabetes business Strengthen our channel marketing capabilities to maximize our selling efforts Support the commercialization of Edgepark's value proposition and execute on marketing strategy to support busi To view full details and how to apply, please login or create a Job Seeker account
