What are the responsibilities and job description for the Director of B2B Marketing and Communication Job at Ideal Living Management in Sh position at Ideal Living Management?

Job Title : Director of B2B Marketing and Communications

Company : AquaTru Pro

About AquaTru Pro :

AquaTru Pro, a leader in sustainable and cost-effective premium water purification solutions, is seeking a dynamic and experienced Director of B2B Marketing and Communications to drive our brand growth and lead our marketing initiatives. The ideal candidate will champion our mission of empowering businesses with cleaner, healthier water while reducing costs and environmental impact.

Job Summary :

As the Director of B2B Marketing and Communications, you will spearhead our efforts to position AquaTru Pro as the go-to solution for businesses and public spaces seeking premium water purification. Your role will be crucial in communicating our unique value proposition, including long-term performance, ease of installation, minimal service needs, and eco-friendly features. You will be responsible for crafting and executing innovative strategies to enhance the AquaTru Pro brand presence. This role is ideal for a creative and analytical individual with a passion for storytelling, digital marketing, and brand strategy.

Key Responsibilities :

Develop and execute comprehensive global marketing and communications strategies that highlight AquaTru Pro's sustainable and cost-effective water purification solutions.
Manage and oversee compelling content creation that showcases our products' benefits, such as touch-free, cleaner drinking water for public spaces and the use of natural refrigerants for high-capacity cooling.
Lead targeted campaigns to reach decision-makers, including architects, plumbers, contractors, business owners, and managers in hospitality, fitness, schools, and public spaces.
Oversee digital marketing efforts, including SEO, social media, and email campaigns, to drive lead generation, create brand awareness and increase sales opportunities.
Manage agency partnerships and marketing budgets to deliver exceptional ROI.
Represent AquaTru Pro at industry conferences and events, promoting our eco-friendly and cost-saving business solutions.
Collaborate with internal stakeholders to align marketing initiatives with strategic objectives, emphasizing our products' long-term performance and environmental benefits.
Analyze marketing performance against KPIs, focusing on lead volume and conversion rates.

Qualifications :

Extensive experience in B2B marketing, communications, and brand management, preferably in the water purification or sustainability sectors.

Proven track record in branding, lead generation, public relations, and digital marketing.

Strong business acumen with the ability to translate technical product features into compelling value propositions.

Excellent project management skills and ability to lead cross-functional teams.

Experience in building B2B brands and increasing brand awareness in competitive markets.

Preferred Skills :

Expertise in content marketing, thought leadership, and SEO strategies.

Strong understanding of sustainability trends and ability to position eco-friendly products effectively.

Experience in marketing products that offer long-term cost savings and environmental benefits.

Ability to work with legal teams to ensure compliance with regulatory standards in water purification.

Proficiency in data analysis and marketing technology tools to drive lead generation and sales.

What We Offer :

Opportunity to make a significant impact on businesses and the environment through innovative water purification solutions.

Chance to work with cutting-edge, eco-friendly technology in a rapidly growing market.

Competitive salary and benefits package commensurate with experience.

Collaborative work environment focused on sustainability and innovation.

Join AquaTru Pro and lead our efforts in revolutionizing water purification for businesses worldwide. If you're passionate about marketing sustainable solutions and driving business growth, we want to hear from you.

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