Senior Public Relations Account Executive

The Senior Account Executive (SAE) role is responsible for the strategic development and execution of public relations activities across multiple client accounts, driving client success by delivering high-quality media strategies, fostering strong client relationships, and providing expert guidance to junior and support staff. This role requires a deep understanding of media relations, marketing trends, and strong project management skills. The SAE serves as a key client contact and is responsible for overseeing campaign execution, media outreach, and providing strategic insights that align with client vision and agency point of view. This role requires a creative eye for media and the ability to take great brand narratives and turn them into a volume of national, regional, and local media coverage.

Significant Duties & Responsibilities:

• Lead daily account management activities, including developing and executing media strategies and pitch materials, pitching and securing media coverage, overseeing media monitoring and ensuring timely reporting for client accounts.
• Serve as the primary executor and main point of contact on a portfolio of client programs, managing client relationships, and consistently delivering high-level media placements and campaign successes.
• Create, cultivate, and nurture effective relationships with key media contacts, influencers, and other industry stakeholders locally and nationally across consumer print, digital and broadcast media outlets.
• Provide strategic insights based on industry research, competitive analysis, and emerging trends to inform client strategies and recommendations.
• Delegate to and guide junior and support staff, providing direction and feedback on assigned tasks and projects.
• Manage event strategy, logistics, and on-site support, collaborating with cross-functional teams, for key client events,
• Occasional night/weekend availability and travel may be required based on client service and business needs.
• This list of duties and responsibilities is not exhaustive, and additional tasks may be required depending on business needs. This job description may be revised as necessary to reflect changing business requirements. It does not constitute an employment contract.

Qualifications:

• 4 years experience in public relations, corporate communications and/or other relevant roles. Agency experience is highly regarded
• Outstanding writing, editing, presentation and communication skills.
• Ability to think critically and to provide high-level strategic insights and analysis.
• Demonstrates an outstanding ability to organize, project manage and prioritize multiple tasks/accounts, delegating effectively to ensure deadlines are met and client expectations are exceeded.
• Highly motivated to be an active participant in the success of both the agency and of your own continued skill development as part of professional and personal growth.

Essential Skills:

• Strong working knowledge of AP writing and editing style.
• Proficiency with PR databases/tools – i.e. Cision, PR Newswire, Critical Mention, and other similar platforms.
• Proven expertise in media relations, securing significant coverage across B2C and B2B print, digital, and broadcast outlets while building and maintaining relationships with key media contacts nationally and locally.
• Ability to craft and deliver compelling stories that position clients as thought leaders and uncover untold narratives, leveraging a deep understanding of both traditional and new media platforms.

Identity is committed to continually growing and improving on diversity, equity, and inclusion in our community, culture, and practices. We recognize that underrepresented groups such as women and BIPOC may be less likely to apply to a role if they don’t meet 100% of the listed qualifications. If you have a majority of the qualifications, this role is aligned with your desired career trajectory, and you are looking for a position that will challenge you, support your professional growth, and allow you to do meaningful and impactful work – we strongly encourage you to apply. We’d put it this way - if you’d be excited to turn up with your skills for this position daily - we’d be excited to have you on our team.

Why Identity is the Right Next Stop for Your Career:

We are a remote-first and innovative agency! This means that work is flexibly executed from wherever our talented team of professionals choose. We maintain our headquarters in Birmingham, MI which is used for deep work, training, collaboration and team/client connection. We believe that our team works best with autonomy and flexibility, especially being in a client service company and given the speed at which our agency works. We service in-person client needs and spend time doing things that truly matter in person.

We offer a very competitive benefits package with the following:

• Top-tier Group Dental/Health Care/Vision Coverage: Subject to employee contribution of 30% of the premium, with Identity covering the other 70%. Spouse, child, and domestic partner coverage is also available subject to the same employee contribution percentage.
• Life/AD&D/Short Term & Long Term Disability Coverage: Identity provides, as a fully covered benefit, a $25,000 life insurance policy to each of its employees along with short-term, long-term, and disability insurance coverage. We also offer the ability to purchase additional life and disability options for yourself as well as for your spouse, children, or domestic partner, at discounted rates.
• Identity Theft Coverage: Identity provides, as a fully covered benefit, identity theft protection and remediation coverage, applicable to the employee and their household (not exclusive to spouse/children/domestic partner!).
• Traditional as well as Roth 401k investment options: Identity also contributes an annual Safe Harbor contribution to each qualified employee's account equivalent to 3% of the employee’s salary, in which the employee is vested immediately.
• A Generous PTO Package: Plus true employee flex time, 15 paid holidays and a paid soft office closure at year-end.
• Leadership Access and Coaching: We know that access and time with leadership is key, which is why we have regular 1-to-1 pulse meetings between partners, directors and team members multiple times per month to discuss career development, workflow management and big opportunities for growth.
• Transparency and a Team-Focused Environment: We believe in transparency regarding the state of the company. Identity Biannual Meetings represent a key cultural moment for the agency to set annual goals, celebrate agency victories, reflect on obstacles and get fired up about what’s on the horizon. These multi-day, inspirational and experiential full-day retreats are held off-site at exciting locations ranging from breweries and restaurants to attractions and hidden gems.
• Skill and Professional Development: We think the best employer/employee relationships are symbiotic, and we are fully invested in ensuring that our employees are continually pushed and challenged to remain at the top of their game. We rely on a combination of educational seminars and events, team meetings, thought leadership content, and general process development and improvement efforts to keep our skills sharp. We also include professional development opportunities via workshops, conferences and major events in Michigan and throughout the United States.

Identity is an Equal Opportunity Employer. Identity prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, pregnancy, family or marital status, age, disability status, genetic information, protected veteran status, or any other characteristic protected by law (and general human decency).