What are the responsibilities and job description for the Marketing Associate position at IDEOlogy Health?
ABOUT THE ORGANIZATION
IDEOlogy Health is a privately held medical media & education company in the United States and we’re changing how medical education is delivered and received. We provide integrated communication products, services, education, and research to professionals within health care and industry sciences and we are quickly becoming the “go-to” resource for physicians. We are experiencing unprecedented growth as the value of our products are realized by all the stakeholders we interact with.
The ever-changing health care communications industry requires us to stay ahead of the curve to create new ways of improving quality of life through health care communications, live events and medical education. We offer our associates countless opportunities for on-the-job training and professional development, and the ability to make a difference in the health care industry. We strive to create a culture that values dedication, hard work, collaborative events and community involvement.
DESCRIPTION
The Marketing Associate - Graphic Designer will play a dual role in both recruiting attendees for marketing programs and creating compelling digital and print assets to enhance engagement. This position reports to the Marketing Director and collaborates with the Marketing and Events Team to support 300 meetings and events annually.
RESPONSIBILITIES
Marketing & Event Recruitment
- Recruit event attendees via email campaigns, social media outreach, and targeted marketing strategies.
- Manage attendee lists, track recruitment progress, and report weekly updates.
- Utilize platforms like HubSpot, Zoom, Survicate, and Canva to create automated emails, registration forms, landing pages, and follow-up surveys.
- Provide customer service and registration support via email in a professional, courteous manner.
- Assist with market research and strategy by collecting and interpreting web traffic data and competitive research
- Utilize and optimize advertisement campaigns via Google Ads and Google Analytics
Graphic Design & Branding
Administrative & Team Collaboration
POSITION REQUIREMENTS
Required
Preferred
EOE STATEMENT
IDEOlogy Health is an equal opportunity employer and committed to a diverse and inclusive environment. IDEOlogy Health does not discriminate in recruitment, hiring, training, promotion or other employment practices based on race, color, religion, gender, sexual orientation, national origin or ancestry, age, disability, marital status, veteran status, or any other legally protected status.