What are the responsibilities and job description for the Digital Marketer position at IDK Strategies?
Job Summary
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of various online marketing channels, such as but not limited to Meta Ads and Google Ads. This role involves developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive website traffic. The Digital Marketer will work closely with cross-functional teams to optimize performance and achieve business goals. A key component of this role is proficiency in CRM Management, ensuring seamless integration of marketing strategies with customer relationship management systems to drive customer retention and optimize campaign performance.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across multiple channels such as social media, email, Meta, Google, LinkedIn, Hulu etc..
- Create engaging content for various platforms, ensuring alignment with brand messaging.
- Manage marketing accounts, including content creation, scheduling ads, refreshing ads, and engaging with followers.
- Utilize graphic design skills to produce visually appealing marketing materials using Adobe Creative Suite and Canva.
- Analyze website traffic and user behavior using tools like SQL to inform marketing strategies.
- Monitor and report on campaign performance metrics, making data-driven decisions to optimize results.
- Stay up-to-date with industry trends and emerging technologies in digital marketing.
- Leverage CRM tools to analyze customer data and segment audiences for targeted marketing campaigns.
- Ensure CRM data integrity and consistency across all marketing channels for improved lead nurturing and customer engagement.
Experience
- Proven experience in digital marketing or a related field is preferred.
- Proficiency in CRM management and understanding how to use CRM systems to enhance marketing efforts is a must-have.
- Proficiency in graphic design tools such as Adobe Creative Suite or Canva is highly desirable.
- Familiarity and proficiency with Meta Ads and Google Ads is a must-have.
- Experience with content creation within Adobe Creative Suite or Canva is desirable.
- Knowledge of website design or website editing is a plus.
- Basic understanding of JavaScript is beneficial for optimizing web content and implementing re-targeting campaigns.
- Strong analytical skills with the ability to interpret data and make informed decisions.
Join us in shaping the future of our brand through innovative digital marketing strategies!
Job Type: Full-time
Pay: $18.00 - $22.00 per hour
Expected hours: 40 per week
Benefits:
- Dental insurance
- Health insurance
Schedule:
- 8 hour shift
- No weekends
People with a criminal record are encouraged to apply
Education:
- Associate (Required)
Experience:
- Digital marketing: 2 years (Required)
Language:
- English (Required)
Ability to Commute:
- Lake Worth, FL 33461 (Required)
Ability to Relocate:
- Lake Worth, FL 33461: Relocate before starting work (Required)
Work Location: In person
Salary : $18 - $22