What are the responsibilities and job description for the Digital Marketing Specialist position at IEEE?
Description
Job Summary
The overall purpose of this position is to help promote IEEE Educational Activities (EA) products and programs to a wide variety of audiences. The incumbent in this position is primarily responsible for content and campaigns that generate revenue and leads, and maximize impact, while communicating information through a wide variety of mediums about Educational Activities programs and products. As our lead generation specialist, the digital marketing specialist is primarily responsible for managing and refining programs that ultimately result in leads (primarily B2B) that convert. He / she will engage and build our community online, analyze and report on data, assist with revenue generation, and stay on top of the latest technologies that will help our organization grow and compete. As a team player, the Digital Marketing and Communications Specialist will also provide marketing guidance to program managers, and collaborate with other marketers to develop campaigns, create content, and focus on continuous, measurable improvement.
The role reports to the Senior Manager of Education Marketing, and functions as an individual contributor.
Key Responsibilities
50% Digital Marketing
- Develops and executes strategic, measurable product and program marketing and communication plans in coordination with marketing team
- Builds and manages a rich content strategy and editorial calendar with sharable content appropriate for specific platforms and networks that attracts a qualified audience to our owned properties (including social media posts, blog / microsite posts, promotional webinars, podcasts, images, infographics, etc.) and leads to increased revenue
- Serves as EA's online community manager on social platforms such as Facebook, Twitter, LinkedIn, and others as needed, monitoring and engaging in relevant social discussions about our organization, relevant topics, and / or industry, both with existing audiences as well as with brand new audiences that you identify and reach out to
- Writes and proofreads marketing collateral and content for a variety of audiences and mediums to support and increase product sales and program adoption
- Works with product management team to keep product information current and ensure messaging is on target for all markets as products evolve
- Measures and optimizes lead nurturing processes through chatbots, content, and social channels.
- Explores and identifies new ways to engage our target buyers and generate revenue.
- Discovers and evaluates new technologies and add-on applications to improve and optimize marketing team efforts.
- Scopes and creates templates and user guides for our marketing team and project leads to be more efficient in their posting on social media, blogs / microsites, and other channels.
- Performs additional tasks as required to achieve the marketing and communications objectives of the organization and increase revenue.
- Manages virtual events platform, serving as event producer and assisting program owners and subject matter experts with events
40% Lead Generation
10% Analysis, Analytics and Reporting
Qualifications
Education
Work Experience
Skills and Requirements
