What are the responsibilities and job description for the Junior Marketing Manager position at ienjoy Home?
ABOUT IENJOY HOME:
Since its inception, ienjoy Home has become one of the fastest growing companies in the bedding industry. Everything we do, everything we make, and everyone we hire needs to reflect how grateful we are for the people who make our business possible.
ienjoy Home is now one of the biggest players in the bedding market. So whether you’re a sleep enthusiast or an insomniac who’s looking to convert to the comfy side, we look forward to living up to the hype.
WHAT WE ARE LOOKING FOR:
As the Junior Marketing Manager at ienjoy home, you will play a supporting role in building and growing our marketing team to drive brand awareness, online sales, and customer engagement. You will be responsible for designing and implementing effective marketing strategies across various channels to ensure the continued success and growth of the company.
ROLES AND RESPONSIBILITIES:
- Develop and execute comprehensive marketing plans that align with ienjoy home's business objectives and target market.
- Lead and build a high-performing marketing team, fostering a collaborative and results-driven environment.
- Oversee all aspects of digital marketing, including PPC, SEO/SEM, email marketing, social media, influencer partnerships, and online advertising campaigns.
- Oversee all aspects of traditional marketing, including, print, and tradeshow.
- Analyze market trends and customer insights to identify opportunities for product positioning and messaging.
- Create and manage the marketing budget, allocating resources to different initiatives to maximize ROI.
- Collaborate with the product development team to ensure marketing efforts align with the product roadmap.
- Monitor and report on the performance of marketing campaigns, using data-driven insights to make data-backed decisions.
- Drive customer acquisition and retention strategies, focusing on building customer loyalty and increasing customer lifetime value.
- Develop and maintain strong relationships with external partners, agencies, and influencers to enhance the brand's visibility and reach.
- Stay up-to-date with industry trends, best practices, and innovations to continually improve ienjoy home's marketing efforts.
QUALIFICATIONS AND EDUCATION REQUIREMENTS:
- Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not mandatory.
- Proven experience (1 years) in a marketing leadership role, preferably in the ecommerce or home textiles industry.
- Strong understanding of digital marketing channels and online customer acquisition strategies.
- Demonstrated success in building and leading marketing teams, fostering a positive and results-oriented work culture.
- Data-driven approach to decision-making, with proficiency in analyzing marketing metrics and KPIs.
- Excellent communication, negotiation, and presentation skills.
- Ability to think creatively, strategically, and innovatively to drive business growth.
- Strong project management skills, with the ability to handle multiple projects simultaneously.
- Passion for home textiles and a deep understanding of consumer preferences in this industry.
Job Type: Full-time
Pay: $45,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
Salary : $45,000 - $60,000
