Marketing Specialist

Description

Urgent Care Marketing Specialist

We are Independent Emergency Physicians, or IEP,  a local, physician-owned multi-specialty practice group that is deeply ingrained in the community. With a commitment to excellence in patient care and a dedication to fostering strong connections with our employees, communities, and partners, we pride ourselves on delivering high-quality healthcare services across multiple specialties and in multiple settings.

Position Overview: 

The Marketing Specialist for our Urgent Care service line will play a key role in developing and implementing strategic community relations and marketing initiatives to increase patient awareness, enhance our brand presence and drive patient and community engagement.  The ideal candidate will have proven experience in marketing roles, preferably within the healthcare industry, and a strong understanding of marketing principles, strategies, and tactics.

Responsibilities:

• Develop and execute comprehensive strategies to promote our urgent care services and increase patient acquisition.
• Plan and coordinate all clinic community outreach events, health fairs, and partnerships to raise awareness of our urgent care services.
• Identify opportunities, secure sponsorships and manage events and engagement in each market.
• Plan and coordinate marketing plans for new urgent care clinic opening from grassroots outreach to business and community stakeholders, public relations activities, ribbon cutting events with key stakeholders, grand opening events and ongoing community engagement.  
• Work with cross-functional teams, including providers, administrators, and operational staff, to align marketing strategies with business objectives.
• Maintain and strengthen relationships with referral sources, community organizations, and key stakeholders.
• Work closely with Business Development on grass roots outreach efforts, healthcare partnerships, and WOM strategies for new clinics and services.
• Monitor and analyze marketing performance metrics to measure campaign effectiveness and make data-driven decisions.
• Collaborate with internal and external teams in developing engaging content for marketing materials, blog posts, newsletters, and press releases.
• Coordinate internal resources and physician support for content.
• Coordinate all photo and video shoots and book resources; Manage and update photo resources and video content;
• Stay abreast of competitor performance and market changes.
• Conduct regular audits of IEP UC placement in all search engines, community social media platforms, and review sites for accurate links/info.
• Work as a team with internal and external resources.

The Ideal Candidate:

• Strong problem-solving abilities and strategic thinking skills. 
• Capacity to simplify complex concepts for diverse audiences. 
• Ability to manage multiple projects, resources and deadlines simultaneously.
• Strong execution of plans with attention to detail.  
• Friendly, approachable, receptive to feedback.
• Passion for making a difference and a genuine interest in contributing to the well-being of our community.
• Team Player within a larger marketing team of internal and external resources.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, or related field.
• Exceptional written and verbal communication skills, with the ability to craft clear, concise, and engaging content.
• Strong interpersonal skills with the ability to build relationships and collaborate effectively with diverse teams.
• Excel in producing content both independently and collaboratively, demonstrating creativity and a sharp eye for detail. 
• Comfortable working in a fast-paced environment and adaptable to change. 
• Proficiency in digital communication tools and platforms,including Google Workspace, MailChimp, Google My Business, Podium, and design software/platforms.  Experience with Adobe In-Design and PhotoShop is a plus.
• Ability to use a PC with windows operating systems.
• Complies with company policies and standards.
• Abides by all requirements to safely and securely maintain Protected Health Information (PHI).

About IEP

IEP was founded with the purpose of taking care of the patient by taking care of the provider.  Since 1997, we’ve been meeting the healthcare needs of our communities first by providing emergency medicine care, then expanding into hospital medicine, observation medicine, urgent care medicine and post-acute care services.  We are a provider-focused organization, as 95% of our employees provide direct patient care in multiple locations throughout SE and Mid Michigan.  We live by our values of Compassion, Integrity, Commitment, Professional Excellence, Service Excellence and Clinical Excellence. 

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, or related field.
• Exceptional written and verbal communication skills, with the ability to craft clear, concise, and engaging content.
• Strong interpersonal skills with the ability to build relationships and collaborate effectively with diverse teams.
• Excel in producing content both independently and collaboratively, demonstrating creativity and a sharp eye for detail. 
• Comfortable working in a fast-paced environment and adaptable to change. 
• Proficiency in digital communication tools and platforms,including Google Workspace, MailChimp, Google My Business, Podium, and design software/platforms.  Experience with Adobe In-Design and PhotoShop is a plus.
• Ability to use a PC with windows operating systems.
• Complies with company policies and standards.
• Abides by all requirements to safely and securely maintain Protected Health Information (PHI).