What are the responsibilities and job description for the Digital Marketing Strategist position at iFocus Marketing?
As a Digital Marketing Strategist at iFocus Marketing, you will be at the forefront of crafting and implementing comprehensive digital marketing strategies for our clients. You will work collaboratively with a talented team to deliver innovative solutions that drive client growth and success.
Duties and Responsibilities:
- Understand client’s business goals in order to develop proven strategies and articulate strategic opportunities to better serve our clients
- Conduct social and web audits and market research to identify opportunities for existing and potential clients
- Integrate digital and media strategies to amplify key initiatives to meet KPIs
- Deliver digital marketing solutions to business problems and pain points
- Partner with operations teams to ensure integration of digital strategies that work in sync to tell a holistic story
- Research marketing industry reports to identify pain points and trends in a client’s industry
- Collaborate with cross-functional teams and senior management from New Business Development, Account Management and Internal Teams
- Create digital strategies that utilize all tools and channels, including paid digital media, social, SEO and others
- Analyze analytics to identify areas of opportunity and make recommendations
- Collaborate with cross-functional teams to seek creative ideas for strategies
- Provide insights on latest trends and best practices of emerging concepts, trends, technologies, and their potential benefits
- Act as the strategic and executional lead through the implementation process and work directly with operations team leads to develop strategies.
Required Skills and Qualifications
- Bachelor’s degree in marketing or related field, or equivalent job experience (emphasis on digital marketing preferred)
- 5 years of digital marketing experience
- Proficient in digital marketing tools
- Strong understanding of SEO and content management, which includes the understanding of keyword research, content quality and quantity and the ability to perform a full website analysis
- Experience in paid and organic media to drive and enhance consumer engagement
- Have the ability to see big picture as well as attention to detail
- Great communicator who is not afraid to share your opinion
- Strong analytical and data interpretation skills
- Ability to work both independently and collaboratively
- Excellent problem solver who stays calm under pressure and when challenges arise
- Deep knowledge of all aspects of platforms, vendors, measurement, content creation, media, and technology
- Able to manage multiple projects and deadlines and thrives in a fast-paced environment
- Up-to-date with the latest trends and best practices in digital marketing
- Exhibits passion and proactive energy for new and emerging tools and technologies
- This is a hybrid position that will require at least two days per week working in our office after 90 days
Preferred Qualifications
- Agency experience
- Experience in Conversion rate optimization, UI/UX research
- Working knowledge of WordPress, Shopify, etc.
- GA4 certification
Pay & Benefits Summary
Individually, our team members are enthusiastic forces of digital marketing. We’re internally-motivated, curious collaborators ready to inject a high level of detail into everything we do.
Together, we’ve built a supportive community of marketing professionals who thrive in our fast-paced, dynamic environment. Our team members embrace change, develop solutions that make an impact, and appreciate diverse ideas as we work toward common goals. We celebrate our successes, know the importance of coworker camaraderie, and prioritize work-life balance.
In exchange for performing daily digital marketing feats, you get:
- Competitive salary
- 401(k) with employer matching contributions and immediate vesting
- Health insurance options, including HSA- and FSA-eligible plans
- Dental, Vision & Supplemental Insurance
- Employer-paid life insurance and short- and long-term disability
- Optional critical illness and accident insurance
- Paid time off
- 8 Paid holidays
- Flexible hybrid working policy
- Summer hours
- Ongoing professional development
- Agency events
- Office snacks and drinks
