iFrog Marketing Solutions is hiring: Media Communications Associate in Easton

Job Description

Job Description

iFrog Company Overview

We started in a dealership, realized we were really good at what we did, then took the leap to make it formal in 2015 by forming iFrog Digital Marketing. Fast forward to 2025. Now, as iFrog Marketing Solutions, we've learned much and continue to evolve our portfolio and solution offerings for our partners. We pride ourselves on being Born in a Dealership® and continue to use our knowledge and learnings in the automotive space across our automotive and non-automotive partners. We pride ourselves on superior service and delivering results while having fun.

A successful candidate will possess these soft skills :

• Will - Controls thoughts and actions to achieve the desired outcome.
• Drive - Has a strong desire or need to get something done.
• Adaptability - Has and maintains the ability to move or adjust quickly and easily.
• Passion - Displays an intensity for marketing and positive partner relations.
• Coachability - Takes criticism and feedback well and takes steps to improve.
• Commitment - Demonstrates commitment to meeting demands and goals and is reliable about timeliness.
• Leadership Skills - Inspires confidence in team members and leads by example.
• Ability to Delegate - Trusts teammates to complete their assigned work and knows how to delegate when appropriate.
• Solution-Oriented - Knows how to read partner interactions and spot and correct problems before they jeopardize the relationship with the partner.
• Listens Before Speaking - Listens to partners and teammates before suggesting answers or jumping to conclusions before fully understanding the problem.
• Communication Skills - Communicates effectively and professionally to teammates, customers, partners, and management.
• Planning and organizing - Sets priorities and defines actions, time, and resources needed to achieve predefined goals.
• Positivity - Demonstrates positive behavior and communication (written and verbal) with partners and team members.

Summary & Objective :

Under the supervision of the Media Communications Manager, the Media Communications Associate is responsible for the organization, trafficking, and timely launch of large-scale paid social campaigns. This position is ideal for those with interest in project management, media buying, or data analysis.

Essential Functions :

Monitor client emails, responding in a timely fashion and / or delegating to the Media Communications Manager as necessary.

Prepare social media campaigns through creative processing :

Downloading files from email and uploading into the correct folders within our internal Google Drive.

Ensure the campaign creative direction aligns with the media plan (correct messaging / vehicle lines).

Review all ad copy for incentive accuracy, correct context, grammar and punctuation.

Test that landing pages are operational and set up with the correct Pixels and events.

Review selected Call to Actions to ensure they are in alignment with messaging.

Review campaign click tags against creative direction form for accuracy, testing each click tag to ensure they lead to operational landing pages.

Quality check all creative assets (images, video) for accuracy and correct content.

Use our project management system (Asana) to set up tasks for each campaign, including adding appropriate Google Drive links and any relevant information to the task before moving the campaign build to the next person in the process.

Track campaign status through iFrog’s online campaign management portal, UniFy.

Responsible for creative quality assurance prior to sending campaigns to partners for approval.

Review campaign budgets, flight dates, and locations for accuracy against buy instructions.

Review individual ads against creative direction form to ensure they were built to exact specifications (matching copy, images, landing pages, etc).

Use iFrog’s preview link tool to pull preview links for each ad.

Document any errors in the campaign’s Asana task, ensuring all errors are corrected ahead of sending preview links to partners.

Once campaign QA is complete, email preview links to partners for approval.

On a weekly basis, check the status of service landing pages for broken links and update links as necessary.

All other duties as assigned by iFrog Leadership.

Additional Responsibilities :

Attend campaign kick off calls and other client meetings to take notes and answer questions when necessary.

As needed, assist the Media Department with miscellaneous tasks.

Required Education & Experience :

Minimum of High School Diploma or GED Equivalent.

Ability to provide outstanding external and internal customer service.

Strong verbal and written communication skills.

Strong time management, organizational, and prioritizing skills.

Preferred Education & Experience :

Proficient with Meta Business Manager.

Working knowledge of the automotive industry.

Recent Google Analytics certification(s).

Proficient with Google Suite.

Proficient with macOS.

Other Duties :

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

It is the policy of the company to provide equal opportunity for all qualified persons and not discriminate against any employee or applicant for employment because of race, color, religion, gender, age, national origin, veteran status, disability or any other protected status.