What are the responsibilities and job description for the Social Media Marketing Manager Job at IGEL Technology GmbH in Fort Lauderdale position at IGEL Technology GmbH?
The Role :
The Social & SEO Marketing Manager (SSMM) position delivers organic and paid social media and search-engine marketing programs and is a critical resource in creating meaningful engagements to drive pipeline via these routes to market. This position is responsible for planning, executing, analyzing, and optimizing all social and search marketing activities to achieve pipeline goals.
The primary goals of this position are to increase awareness and drive demand for IGEL's products and solutions. The SMMM will work closely with IGEL PR, field and channel marketing, and the product marketing team.
Location : Fort Lauderdale, Florida (hybrid)
Average 3 days in the office, 2 days remote
Essential job functions :
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer posts
- Oversee social media accounts' design (e.g. LinkedIn company page, posts, pictures and blog layout)
- Suggest and implement new online programs to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Minimum Qualifications :
Personal Skills :
Preferred Qualifications :
We offer :
IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.
Additional information
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Salary : $5,000
