Content Marketing Manager

Content Marketing Manager

THE ROLE:

IGEL is transforming endpoint computing for the modern enterprise. We seek a B2B Content Marketing Manager with B2B copywriting experience in IT/software to develop compelling content across multiple formats. This role requires a copywriter who can translate complex topics into engaging narratives for enterprise audiences. The ideal candidate will collaborate across teams, supporting Product Marketing, Sales, PR, Demand Generation, and Partner Marketing. PR experience is a plus. Creativity and strong design skills in PowerPoint, Canva, or other visual tools will be important for translating content into engaging visual assets.

This role requires a self-starter who can take ownership of content needs and proactively identify new opportunities to elevate IGEL’s messaging. If you are a skilled B2B writer with IT/software experience and a creative eye for visual content, we encourage you to apply!

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Location: Fort Lauderdale, Florida (hybrid)

Essential job functions:

Content & Copywriting

• Write and edit blog posts, whitepapers, case studies, email campaigns, landing pages, and sales enablement materials.
• Develop technical and product-related messaging for enterprise decision-makers.
• Support executive ghostwriting and thought leadership initiatives.
• Ensure brand voice and messaging consistency across all content.
• Create visually compelling content by leveraging PowerPoint, Canva, and other design tools to enhance storytelling.

PR & Analyst Relations

      ·   Assist in drafting press releases, talking points, media pitches, and briefing materials.

• Work with PR teams to align messaging with media strategies.
• Monitor industry news for potential PR opportunities.

Content Strategy & Global Cross-Team Collaboration

• Align content with Product Marketing, Sales, and Demand Gen objectives.
• Develop SEO-driven content to boost IGEL’s digital presence.
• Create marketing materials for events, speakers, and partner collaborations.
• Work with Partner & Channel Marketing on joint content and case studies.
• Project Management & Execution
• Manage multiple content projects, ensuring timely delivery and impact.
• Track content performance using analytics tools and refine strategies.
• Oversee the content calendar and ensure a steady pipeline of materials.

Qualifications:

• Strong ability to simplify technical concepts for various audiences.
• Excellent writing, editing, and storytelling skills.
• Familiarity with SEO, digital marketing, and PR best practices.
• Experience with content management systems (WordPress, HubSpot, Marketo, etc.)
• Proficiency in PowerPoint, Canva, or other design tools to create visually engaging content.
• Experience with project management tools (Asana, Monday.com, etc.).
• Ability to thrive in a fast-paced, deadline-driven environment.
• Bachelor’s degree** in Communications, Journalism, Marketing, Instructional Design, or a related field.
• 3-5 years of B2B copywriting/content marketing experience in IT/software.

We offer:

• Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 15-20 days of PTO per year (Starting Jan 1st 2025, 18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year, with rollover of unused days
• 401(k) plan with 100% company match, up to $5,000 per year
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
• Wellbeing apps, including Rightway, Headspace and Wellhub
• Training and development opportunities to advance your career
• President’s Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

Additional information:
Please click here to access the information according to art. 13 data protection regulation (DSGVO) for applicants 

Salary : $5,000