What are the responsibilities and job description for the Content Marketing Manager position at IGM Technology?
Job Description
Job Description
Salary :
Content Marketing Manager Storytelling & Brand Builder
About Gravity :
At Gravity, were redefining public sector finance by empowering government agencies to improve financial transparency and citizen engagement . As we continue to grow, we need a creative, hands-on content leader to shape and execute our evolving brand strategy. We're looking for a Content Marketing Manager to craft stories that inspire, educate, and engage our audience.
Role Overview :
This is a ground-floor opportunity to build a content marketing function from scratch. Youll drive content strategy , creation , and experimentation to see what resonates. We value creativity , iteration , and learning from setbacks . If you thrive in fast-paced, ambiguous environments where you can test, fail, and pivot quickly, wed love to hear from you.
As Content Marketing Manager , youll take ownership of Gravitys content strategy. You'll be responsible for building our brands voice, telling compelling stories, and developing campaigns that align with business objectives.
WhatYoull Do :
- Define and Build the Content Strategy :
Create a content plan aligned with business goals. Focus on creative storytelling through formats like articles , case studies , videos , podcasts , and more.
Lead initiatives to highlight Gravitys impact, including customer success stories , thought leadership , and behind-the-scenes innovations . Work with internal and external stakeholders to uncover and amplify these stories.
Write, edit, and produce content for websites , social media , newsletters , and campaigns . Test new formats, measure performance, and adapt strategies accordingly.
Pilot new content initiatives and quickly assess their effectiveness. Embrace a test-and-learn approach to continuously refine and innovate.
Work closely with sales , product marketing , and customer success to ensure content supports the buyer journey, from awareness to advocacy.
Leverage data insights to identify opportunities for improvement. Continuously refine content strategies to maximize impact.
What Were Looking For :
Qualifications :
Why Join Us?
At Gravity, were committed to fostering an inclusive and diverse workplace where everyone feels welcomed and valued. We encourage candidates from all walks of life to apply, even if your experience doesnt align perfectly with every qualification. Your unique background and perspective are what help us thrivelets make an impact together.
