What are the responsibilities and job description for the Director of Subscriptions position at IGN?
About Us:
IGN Entertainment, a division of Ziff Davis, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 16 digital properties, IGN Entertainment reaches more than 490 million monthly users in 110 countries and engages with 85 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Digital Foundry, Rock Paper Shotgun, and Map Genie, delivering daily content across 46 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $250 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment's content is localized in 20 languages. Learn more at corp.ign.com.
Role Overview:
We are seeking a Director of Subscriptions who can strategically expand and optimize our subscription offerings, drive growth, and improve customer retention. This role requires a leader with deep expertise in subscriptions, partnerships and the ability to develop innovative strategies to increase subscriber growth and engagement.
As the Director of Subscriptions, you will be at the forefront of driving strategic growth for our subscription services. This role blends high-level strategy with hands-on execution, focusing on content, revenue expansion and subscriber engagement. Working cross-functionally with product, marketing, and editorial teams, you’ll help shape the future of gaming and entertainment subscriptions across some of the most recognised brands in the industry.
Key Responsibilities:
- Develop and implement a growth strategy for our subscriptions, ensuring that they have a strong value proposition to drive acquisition, retention, and revenue growth.
- Own the subscriber lifecycle, optimizing conversion, onboarding, engagement, and churn mitigation.
- Leverage audience insights and data to optimize subscriber content offerings, pricing models and promotional campaigns.
- Collaborate cross functionally with product, marketing, content, and analytics teams to align subscription initiatives with broader company objectives.
- Analyze market trends and competitive dynamics to refine our subscription models and differentiate our offerings.
- Find opportunities for cross promotion across all IGN Entertainment brands and third-party partners.
- Lead and develop a high-performing team focused on subscription growth and customer retention.
Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field
- 7 years of experience in subscription-based businesses, e-commerce, or SaaS.
- Proven track record in growing and optimizing subscription revenue.
- Strong analytical skills with expertise in subscription metrics and financial modeling.
- Experience with CRM, subscription management, and analytics tools.
- Excellent leadership, communication, and strategic problem-solving skills.
- Ability to drive cross-functional collaboration in a fast-paced, data-driven environment.
Work Environment:
- Work Schedule: Standard full-time working schedule, M-F. Due to the nature of this role, there may be an expectation to work late evenings and early mornings to meet various deliverables and requests.
- Travel Requirements: From time to time, this role may need to travel to events and other office locations, as needed. International travel as needed.
- Physical Requirements: This role involves typical office and computer-based activities, including prolonged periods of sitting or standing and frequent use of hands, fingers, and vision for tasks such as operating a computer, mouse, and keyboard. Occasional travel is required, which could include lifting and carrying materials, and navigating airports, hotels, and other venues. Reasonable accommodations can be made for individuals with disabilities in accordance with applicable laws.
- Work Model: This position is a hybrid role in Los Angeles, CA. This role will be required to work out of our Los Angeles office at least 3 days per week.
Our Culture and Values:
At IGN, we believe diversity stimulates creativity, promotes the exchange of new ideas, and enriches our personal and professional lives. We are committed to championing diversity in all that we do, weaving fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs and everyone can thrive.
Here’s the good stuff about us…
- You’ll make an impact. We reach 490MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.
- We’ve got a big presence, but a small team.
- We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.
- We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.
IGN Entertainment offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then IGN is the place for you.
Ziff Davis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Salary Disclosure: Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $170,000 to $180,000, plus incentive compensation (for eligible roles only), 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy.
