What are the responsibilities and job description for the Paid Social Media Manager position at IGN?
About Us
IGN Entertainment, a division of Ziff Davis, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 16 digital properties, IGN Entertainment reaches more than 490 million monthly users in 110 countries and engages with 73 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Digital Foundry, Rock Paper Shotgun, and MapGenie, delivering daily content across 46 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $250 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment's content is localized in 20 languages. Learn more at corp.ign.com.
Job Summary
Join IGN as a Paid Social Media Manager where you will work on the delivery and optimization for all paid promotion initiatives on branded content campaigns across entertainment, gaming, and consumer brands.
The Paid Social Media Manager will be responsible for the deployment of the paid social media budget across all social channels including Facebook, Instagram, YouTube, Twitter, TikTok and Snapchat. This role will help shape the strategy of our paid efforts by optimizing ads to the best possible placements, audience makeups, and alignment with trends in the paid media space. This role will also be responsible for the execution of our ads with regard to launching them, as well as providing various team members any necessary delivery reports for billing and pacing purposes throughout a campaign lifecycle.
This role is in the global creative solutions team with members in LA, New York, London, and Sydney. Collaboration with teams in each location is critical. The creative solutions team is responsible for helping to ideate, visualize, and implement ideas for all of IGN Entertainment’s advertisers interested in custom campaigns. Custom campaigns can include any combination of tailored ad design, branded content, content sponsorship, digital and physical events, and product launches that run across multiple platforms including IGN.com as well as its social profiles.
A successful candidate will demonstrate the ability to adapt as the situation demands it, be able to handle numerous timely and important tasks at once, and have a desire to innovate in the hopes of optimizing workflow and delivery output. This role reports to the Director, Client Services and will work closely with the sales, strategy, client service, revenue operations, and social media teams across IGN.
Job Duties:
- Inform the strategy for delivering awareness-based campaigns, and on occasion conversion-based campaigns, with a focus on efficient use of budget
- Perform day-to-day campaign monitoring to ensure delivery and advertiser goals are fulfilled
- Plan and manage allocated campaign budgets and implement new initiatives that exceed client specified metrics
- Work closely with sales and marketing teams to develop paid media strategies and build customizable amplification plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.) based on current market and/or platform trends
- Provide campaign and ad reporting from a variety of sources, including in-platform, bid management platforms, and web analytic platforms (including Meta Ads, Google Ads, X Ads, Snap Ads, etc.)
- Analyze performance data and provide succinct interpretation of results; or an appropriate action plan based on conclusions
- Determine new ad placement opportunities to rollout to sales teams and provide the appropriate training for them
- Lead communications between various social media platform representatives for any platform changes or updates
- Work with the Director, Client Services to manage and provide a clear forecast of amplification spends on a monthly basis
- Organize platform invoicing information across the channels
- Collaborate with all teams around the business in pursuit of business, campaign, and team-based goals
- Work closely with, and be available to support, international teams on paid social efforts
- Be a collaborative partner to paid marketing teams sitting in other brands within the organization
Job Qualifications
- 2-3 years of experience in paid media with experience driving social media strategies across Facebook, Instagram, YouTube, Twitter, TikTok and Snapchat, etc.
- Experience buying advertising on self-service social platforms including Facebook, Instagram, YouTube, Twitter, TikTok and Snapchat
- Demonstrated experience in leading large and complex Paid Social campaigns that require quick turnaround times for launch
- Experience with Paid Social Ad Management platforms from implementation to daily management of optimization features
- Experience in running view and impression-goaled campaigns across different platforms is a must.
Not Required, but Nice to Have:
- Experience in leading campaigns dedicated to new customer acquisition, traffic generation and demand generation
- A passion for Entertainment, Technology, and Gaming
Work Environment:
- Work Schedule: 40 hours per week, M-F. There may be an expectation, from time to time, that this role may work hours outside of a typical work schedule, weekends, or holidays.
- Travel Requirements: No travel is required for this role.
- Physical Requirements: This role involves standard computer and office based activities, including extended periods of sitting, standing, and working at a computer.
- Work Model: This role will be required to go into our Los Angeles office on a hybrid basis, at least 3 days per week.
Our Culture and Values
At IGN, we believe diversity stimulates creativity, promotes the exchange of new ideas, and enriches our personal and professional lives. We are committed to championing diversity in all that we do, weaving fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs, and everyone can thrive.
Here’s the good stuff about us…
- You’ll make an impact. We reach 490MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.
- We’ve got a big presence, but a small team.
- We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.
- We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.
IGN offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then IGN is the place for you.
Ziff Davis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Salary Disclosure: Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job-related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $85,000-100,000, 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy.
Salary : $85,000 - $100,000
