Fractional Marketing Director

Job Title: Fractional Marketing Director
Location: Remote
Job Type: Contracted Part-Time (10hrs/week) 3-6 month contract

Position Overview

We are seeking an experienced Fractional Marketing Director to develop and execute comprehensive marketing strategies while managing both in-house and outsourced talent. This role requires a 10-hour per week commitment and combines strategic planning with hands-on tactical implementation.

This is a fully remote position. Candidates from any location in the US will be considered. Experience in construction or low voltage industries is valuable but not required.

Key Responsibilities

Strategic Leadership & Implementation

• Develop and execute comprehensive marketing strategies aligned with business objectives
• Transform KPIs into actionable marketing initiatives with measurable outcomes
• Create and maintain reporting dashboards to demonstrate ROI and campaign effectiveness
• Manage lead generation and nurturing programs across multiple channels
• Oversee development of content strategy for website and email campaigns

Team & Resource Management

• Direct and coordinate activities of in-house and outsourced team members
• Define strategy, tactics, and processes for team execution
• Establish and document standard operating procedures (SOPs)
• Manage vendor relationships and external consultants
• Provide project management oversight for marketing initiatives

Technical Operations

• Lead setup and management of marketing technology stack
• Configure and optimize Pipedrive CRM, including:
  • Custom workflow creation and automation
  • Integration with other marketing tools
  • Pipeline management and reporting
  • Team training and troubleshooting
• Manage MailChimp email marketing platform, including:
  • Drip campaign creation and optimization
  • List segmentation and management
  • Integration with CRM and other tools
  • Performance tracking and reporting
• Oversee implementation of additional tools including:
  • Orum power dialer
  • Calendly scheduling system
  • Zapier integrations
  • Other marketing automation tools as needed

Required Qualifications

Experience

• 7 years of B2B marketing experience
• Proven track record in marketing leadership roles
• Extensive experience managing both in-house and outsourced teams
• Demonstrated success in implementing marketing technology solutions
• Strong background in both strategic planning and tactical execution

Technical Skills

• Expert-level proficiency in Pipedrive CRM
• Advanced knowledge of MailChimp or similar email marketing platforms
• Experience with marketing automation and integration tools
• Proficient in marketing analytics and reporting tools
• Strong understanding of B2B marketing technology stack

Leadership & Communication

• Exceptional project management capabilities
• Strong verbal and written communication skills
• Proven ability to work independently and manage own workload
• Experience in developing and documenting processes and procedures
• Demonstrated success in stakeholder management

Industry Knowledge

• Understanding of B2B marketing in the construction or facilities management sector (preferred)
• Familiarity with construction industry sales cycles and decision-making processes
• Experience marketing technical services and maintenance contracts (preferred)
• Ability to quickly learn and communicate complex technical offerings

Additional Requirements

• Self-motivated with strong accountability
• Results-driven with analytical mindset
• Ability to balance strategic thinking with tactical execution
• Strong problem-solving and decision-making abilities

Key Performance Areas

• Lead generation and pipeline development
• Marketing automation and process optimization
• Team management and resource allocation
• Campaign performance and ROI tracking
• Technology integration and optimization
• Content strategy and execution
• Reporting and analytics

Key Initiatives

• Development and execution of targeted marketing campaigns for new client acquisition
• Implementation of marketing automation systems and processes
• Creation of content strategy for preventive maintenance agreements (PMA)
• Management of lead generation and nurturing programs
• Establishment of reporting and analytics frameworks
• Coordination with sales team for pipeline development
• Development of marketing materials for multiple service lines

Working Arrangement

• Part-time position (10 hours per week)
• Remote work with regular virtual meetings
• Flexible schedule with consistent availability for team coordination

Qualified candidates should demonstrate a strong combination of strategic thinking, technical expertise, and hands-on execution capabilities. The ideal candidate will be able to both develop high-level marketing strategies and implement tactical solutions while managing a diverse team of resources.